Open to opportunities

Zoe Davies

@zoedavies

Message

Senior Data & Insights Analyst driving actionable insights, forecasting and Power BI excellence.

United Kingdom

Message

What I'm looking for

I am seeking a senior analytics role where I can lead insight-driven decision making, build automated reporting, improve data quality, and collaborate with commercial teams to influence strategy and deliver measurable business impact.

I am a Data & Insights professional with eight years' experience translating complex datasets into clear, actionable narratives for senior stakeholders, specialising in behavioural analysis, forecasting, and diagnostic problem solving.

At A.F. Blakemore & Sons Ltd (SPAR UK) I designed automated Power BI dashboards, validated multi-source data, defined KPIs, and built forecasting and segmentation models that improved decision making; I was promoted twice and received a Blakemore Retail Award for strategic process impact.

I bring strong mathematical training, advanced Excel/VBA skills, SQL and self-taught Python practice, a focus on data quality and cross-functional collaboration, and a passion for continuous improvement and practical insight delivery.

Experience

Work history, roles, and key accomplishments

Current

Data & Insights Manager

Current

A.F. Blakemore & Sons Ltd

Apr 2020 - Present (5 years 8 months)

Analyse multi-source datasets to diagnose performance drivers, build forecasting and behavioural segmentation models, and deliver Power BI dashboards that reduced manual reporting and improved senior decision making; awarded for strategic process improvement.

Power BI Forecasting SQL Data Validation Stakeholder Management

Business Analyst

A.F. Blakemore & Sons Ltd

Apr 2017 - Apr 2020 (3 years)

Delivered sales, promotions and customer behaviour analysis, led transition from Excel to Power BI, and created automated Excel models (VBA) to support commercial decision making and scenario planning.

Power BI Forecasting SQL Reporting Stakeholder Engagement

Technical Support Officer

Bridgend County Borough Council

Sep 2009 - Apr 2017 (7 years 7 months)

Analysed performance and budget data for Housing Grants, produced audit reports to strengthen data integrity, and provided data-driven insights to senior managers for operational and financial decisions.

Data Analysis Audit Reporting Data Integrity Budget Analysis Reporting Civica SharePoint

Education

Degrees, certifications, and relevant coursework

Cardiff University

Bachelor of Science, Mathematics

2006 - 2009

Grade: 2:2

Completed a Bachelor of Science in Mathematics with core modules in statistical inference, modelling, operational research and optimization, applying quantitative methods to real-world problems.