
Zelda Jones
@zeldajones
I build restaurant operations systems, training, and documentation that improve cost control and frontline execution.
What I'm looking for
I lead operations for M&B Hospitality’s ITA Italian Kitchen and Wing Bar JC, owning costs, revenue, compliance, and staff training across two concepts and 20 employees.
I built a nine-tab Excel cost-and-sales system that replaced manual reporting and surfaced roughly $2,800 in third-party billing and data-entry errors in its first two months. I also analyze delivery economics and created a direct-order conversion program through Toast.
I write the documentation teams rely on, including a New Jersey-compliant front-of-house handbook and progressive discipline standards. Previously, I ran front-of-house operations, scheduling, payroll, hiring, onboarding, service training, and private events at Passerine.
I also bring a creative production background from Half Bit Media, where I developed hospitality and real estate content strategies and managed production from brief through delivery. As a published illustrator and contracted copywriter, I create written, visual, and video content end to end.
Experience
Work history, roles, and key accomplishments
Director of Operations
M&B Hospitality
Jan 2026 - Present (8 months)
Direct operations across two restaurant concepts and 20 employees, with full cost and revenue ownership for both units. Built a nine-tab weekly cost-and-sales tracking system in Excel and authored a New Jersey-compliant employee handbook and progressive discipline policy.
General Manager
Passerine
Nov 2024 - Nov 2025 (1 year)
Ran daily operations for a high-end restaurant averaging $12–20K in weekly revenue, with a 20-person front of house team. Owned scheduling, payroll, vendor relations, and hiring and onboarding for the full front of house.
Creative Director / Social Media Coordinator
Half Bit Media
Aug 2022 - Nov 2024 (2 years 3 months)
Developed and produced content strategies for hospitality and real estate clients across multiple platforms. Ran end-to-end production with photographers, videographers, and designers, managing concurrent client deliverables on short turnarounds.
Casting Director
KIMMY J / Concept Korea
Jan 2022 - Dec 2023 (1 year 11 months)
Sourced and coordinated talent for multiple NYFW runway shows and ran onsite logistics including fittings, lineups, and run-of-show.
Kitchen Server
Per Se
Jan 2020 - Dec 2020 (11 months)
Served in a fine dining kitchen environment, contributing to high-end service operations.
Lead Server & Opening Team Member
Momofuku Noodle Bar
Jan 2018 - Dec 2020 (2 years 11 months)
Served as lead server and opening team member, contributing to restaurant operations and service standards.
Education
Degrees, certifications, and relevant coursework
School of Visual Arts
Bachelor of Fine Arts, Fine Arts
Earned a Bachelor of Fine Arts degree from the School of Visual Arts in New York.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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