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Zandra Angela Balagot

@zandraangelabalagot

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I drive e-commerce and category merchandising performance across retail brands, inventory, and seasonal assortments.

Philippines

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What I'm looking for

I'm looking for a merchandising or category management role where I can drive sales, assortment, inventory, and e-commerce performance while collaborating across teams to deliver customer-focused retail experiences.

At Sunnies, Inc., I lead e-commerce merchandising for Sunnies Studios and Sunnies Flask, managing pricing, product placement, assortment execution, and channel strategies. I oversee Optical, the top-performing category, using sales and product-performance analysis to support sell-through.

Previously at SM Retail, I managed Baleno’s product development, buying, inventory, and sales performance. My retail background also includes store operations, visual merchandising, staff coaching, and customer experience at Robinsons Specialty Stores.

Experience

Work history, roles, and key accomplishments

Current

Merchandising Assistant Manager

Current

Sunnies, Inc.

Jul 2024 - Present (2 years 2 months)

Leads e-commerce merchandising for Sunnies Studios and Sunnies Flask, overseeing pricing, product placement, and assortment execution. Manages the Optical category through sales analysis and end-to-end merchandising decisions.

E Commerce Merchandising Pricing product placement Assortment Execution Sales Analysis Category Management Cross Functional Collaboration

Category Merchandising Manager

SM Retail Inc.

Mar 2022 - Jul 2024 (2 years 4 months)

Managed Baleno, the top sales-contributing in-house menswear brand, overseeing product development, buying, and inventory management. Monitored sales, stock levels, and sell-through performance to support replenishment and markdown planning.

Category Management Buying Inventory Management Sales Performance Analysis Sell Through Monitoring Supplier Coordination Markdown Planning

Store Supervisor, Operations

Robinsons Specialty Stores Inc.

Dec 2015 - Jan 2018 (2 years 1 month)

Supervised daily store operations, sales performance, and inventory execution to meet store targets. Ensured visual merchandising followed UK brand guidelines and coached staff, preparing weekly performance reports.

Store Operations Sales Performance Inventory Execution Visual Merchandising Staff Coaching Reporting