At White Spaces + Work & Co., I launched wnco.sa, a meeting-room and coworking booking platform that reached 5,000+ bookings and SAR 170K in revenue within three months. I’m leading its mobile app development and work with developers and AI coding agents to ship features and integrations.
Previously, I managed the Sweater car wash app, improving conversion by 4% and reducing customer acquisition cost by 5%. At Careem, I contributed to KPI and incentive frameworks that lifted engagement by 12%; at Hanco Automotive, I owned product for car rental and leasing, increasing fleet utilization by 15%.

