Open to opportunities

Zainab User

@zainabuser3

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Social media marketing and content creator focused on brand growth through analytics and on-brand visual storytelling.

Pakistan

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What I'm looking for

I’m seeking a remote entry-level role in digital marketing, content, or marketing operations where I can manage content calendars, create on-brand visuals, and use analytics to grow Instagram/TikTok engagement.

I’m a social media marketing and content professional with 2+ years of hands-on experience creating and publishing brand-aligned content for Instagram and TikTok. I manage content calendars, write audience-targeted captions, and support strategy decisions using engagement analytics.

In my recent role, I designed and scheduled 3–4 posts per week while maintaining consistent visual identity and tone. I applied hashtag research and basic SEO strategies to improve reach and discoverability, and I monitored Instagram analytics weekly to refine what performed best.

I’ve also supported large-scale event marketing and operations, including live events with 3,000+ attendees. I coordinated vendor onboarding and end-to-end vendor communications, handled real-time Instagram stories during events, and ensured smooth collaboration across departments.

Earlier, I built sales and client coordination experience by generating leads through cold calling and digital outreach, while maintaining CRM-style records and follow-up schedules. I’ve also volunteered with IBA Arts & Photography Society—running the society’s Instagram and managing participant communications for 100+ attendees.

Experience

Work history, roles, and key accomplishments

Current

Sales & Client Coordinator

Current

Naeem Uniforms

Jan 2019 - Present (7 years 5 months)

Conducted online meetings and pitched uniform solutions to schools, managing the full sales discussion cycle. Generated leads through cold calling and digital outreach, while maintaining detailed client records, order logs, and follow-up schedules.

Sales Cold Outreach Lead Generation Client Relationship Management Digital Outreach

Social Media Marketing Executive

Vybar Candles

Jan 2024 - Apr 2026 (2 years 3 months)

Designed and published 3–4 brand-aligned Instagram posts per week, maintaining consistent visual identity and tone. Managed a content calendar 2–3 weeks in advance and used weekly Instagram analytics to refine caption strategy and improve reach.

Social Media Marketing Visual Content Calendar Instagram Captions Brand Identity Design Audience Targeting

Marketing & Events Coordinator

Triwah Events

Feb 2026 - Present (4 months)

Coordinated end-to-end vendor onboarding and all vendor communications for a live concert event with 3,000+ attendees. Managed real-time Instagram story coverage during the event and provided on-ground support across departments to ensure smooth operations.

Event Coordination Vendor Onboarding Instagram event support Audience Engagement Client Relationship Management

Marketing & Events Coordinator

Rawaaq Events

Dec 2025 - Present (6 months)

Identified, vetted, and hired suitable vendors for the Euphoria III Concert and assisted with negotiating terms to keep event timelines on track. Delivered ongoing Instagram story updates throughout the event while coordinating logistics with the Rawaaq team.

Event Management Instagram Logistics Coordination Team Collaboration

Social Media Volunteer

IBA Arts & Photography Society

Jan 2024 - Present (2 years 5 months)

Managed participant registrations and handled all event communication for an Enigma event with 100+ attendees. Ran the society’s Instagram page with real-time story and post updates and responded to audience queries throughout the event.

Volunteer coordination Participant Registration Instagram Audience Engagement Community Management Team Collaboration

Education

Degrees, certifications, and relevant coursework

Institute of Business Administration (IBA) Karachi

Bachelor of Economics (B.Econ), Economics

2024 -

Pursuing a Bachelor of Economics (B.Econ) at IBA Karachi since 2024, with coursework in macroeconomics, microeconomics, consumer behavior, and data analysis.