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Zahid Khurshid

@zahidkhurshid

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Copywriter at Siruis IT Enterprises writing SEO-optimized campaigns, landing pages, email, and sales copy.

Pakistan

Message

At Siruis IT Enterprises, I write copy for digital marketing campaigns, including email, website, landing page, and sales copy. I apply direct-response principles and create SEO-optimized content to support organic visibility.

As a Digital Marketing Copywriter, I research audiences, refine messaging, and create calls to action, headlines, and social media content aligned with brand voice.

At Akson Health International, I wrote copy for ads, websites, landing pages, email campaigns, and social media. I also planned digital marketing campaigns and used analytics, performance data, and A/B testing to optimize copy.

Earlier, I supported marketing, sales, branding, and customer communications at Ra'ana Liaquat Craftsmen's Colony, Martin Dow Pharmaceuticals, Platinum Pharmaceuticals (Pvt) Limited, and SGS Pakistan. I hold an MBA in Business Administration and certificates in Digital Marketing, SEO, Copywriting, and Content Writing.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Copywriter

Current

Siruis IT Enterprises

Oct 2019 - Present (7 years)

Led copywriting and content development for marketing campaigns across digital channels, applying direct-response principles to drive engagement and conversions. Managed social media content and publishing schedules.

Copywriting Content Development Direct Response Copywriting Email Marketing SEO Social Media Management Audience Research Editing Proofreading Lead Management

Marketing Specialist

Akson Health International

Aug 2015 - Sep 2019 (4 years 1 month)

Wrote high-impact copy for ads, landing pages, websites, email campaigns, and social media. Planned and executed digital marketing strategies, optimized campaigns using analytics and A/B testing.

Copywriting Digital Marketing Strategy Social Media Marketing Email Marketing A B Testing Analytics Market Research Brand Voice Development Project Management

Project Administrator

Ra'ana Liaquat Craftsmen's Colony

Apr 2011 - Jul 2015 (4 years 3 months)

Coordinated projects and workflows, supported marketing and sales initiatives, and managed social media marketing strategy and execution. Handled international marketing coordination and brand management.

Project Coordination Workflow Management Marketing Support Social Media Marketing International Marketing Brand Management Financial Documentation HR Coordination

Marketing Services Manager

Martin Dow Pharmaceuticals

Oct 2006 - Feb 2011 (4 years 4 months)

Supported marketing and sales initiatives, contributed to branding strategy, and assisted with international marketing activities. Prepared tender and business proposal documentation and managed customer service communication.

Marketing Strategy Branding International Marketing Market Research Tender Documentation Customer Service Social Media Marketing Communication Skills

Marketing Services Manager

Platinum Pharmaceuticals (Pvt) Limited

Oct 1999 - Sep 2006 (6 years 11 months)

Supported marketing and sales operations, contributed to branding initiatives, and assisted in distributor management. Prepared tender and business documentation and managed customer service and business communication.

Marketing Operations Branding Distributor Management Tender Documentation Customer Service Market Research Communication Skills

Marketing & Customer Services Officer

SGS Pakistan

Jul 1992 - Sep 1999 (7 years 2 months)

Responsible for marketing and customer services activities, coordinated with affiliate offices and customers for queries and issues, and handled documentation.

Marketing Customer Service Coordination Documentation