Yusita Farhanah

As a dedicated data analyst with a Bachelor's degree in Mathematics from Universitas Padjadjaran, I have honed my skills in data analysis and statistical experimentation. My professional journey began at Tokopedia, where I gained invaluable experience as a Data Trainee, learning the fundamentals of data pipelines and predictive modeling. This foundation paved the way for my role as a Data Analyst in Merchant Financing, where I analyzed key performance indicators and developed strategic initiatives to enhance business effectiveness.

Currently, I am a Data Analyst at Traveloka, specializing in travel insurance. Here, I conduct statistical experiments to derive actionable insights and optimize pricing strategies, significantly contributing to the company's profitability. My expertise in utilizing dbt for data modeling and implementing machine learning models has allowed me to create a robust data foundation that supports long-term business sustainability. I am passionate about leveraging data to drive decision-making and improve business outcomes.