Yurii Horbachov
@yuriihorbachov
I build brand identities and conversion-focused Amazon creative that grows e-commerce sales.
RomaniaWhat I'm looking for
At CARFIDANT, I led visual output across brand, e-commerce, and social, directing product lines from packaging through Amazon listings, landing pages, and ad campaigns. My Amazon storefronts, listings, and PPC creative helped grow monthly sales by approximately 56% over two years.
I've built scalable brand systems including logos, typography, color, brandbooks, and guidelines for CARFIDANT, MULTISKILLS LLC, and EASYFEET. I also lead small creative teams and collaborate closely with photographers, videographers, 3D artists, and content creators.
Across agency and freelance work, I’ve delivered brand identities, advertising creative, website UI, Tilda landing pages, published-book art direction, and social creative for clients in Ukraine and Dubai.
Experience
Work history, roles, and key accomplishments
Creative Manager / Senior Graphic Designer
CARFIDANT
Mar 2024 - Jul 2026 (2 years 4 months)
Led a cross-functional creative team and owned all visual output across brand, e-commerce, and social. Built the brand design system and identity, and designed Amazon storefront, listings, and PPC ad creatives that grew monthly sales ~56% over two years.
Design Team Lead
MULTISKILLS LLC
Feb 2022 - Feb 2024 (2 years)
Led a team of 2 designers and art-directed product lines end to end, from brand identity and packaging to Amazon listings and advertising creative. Built brand design systems and produced TikTok and social-media content that strengthened brand presence.
Design Team Lead
EASYFEET
Jan 2021 - Feb 2022 (1 year 1 month)
Led a team of 2 designers and built the brand's design system and identity from the ground up. Designed the orthotic-insole product itself, plus packaging and print, and created Amazon storefront graphics and advertising creatives.
Designer
MZ Agency
Jan 2017 - Dec 2021 (4 years 11 months)
Delivered end-to-end brand identities, advertising creatives, and UI design for websites and Tilda landing pages across multiple agency clients.
Designer
2Birds Marketing
Jan 2017 - Dec 2021 (4 years 11 months)
Delivered end-to-end brand identities, advertising creatives, and UI design for websites and Tilda landing pages across multiple agency clients.
Designer
Gayda Agency
Jan 2017 - Dec 2021 (4 years 11 months)
Delivered end-to-end brand identities, advertising creatives, and UI design for websites and Tilda landing pages across multiple agency clients.
Designer
Rooby Agency
Jan 2017 - Dec 2021 (4 years 11 months)
Delivered end-to-end brand identities, advertising creatives, and UI design for websites and Tilda landing pages across multiple agency clients.
Education
Degrees, certifications, and relevant coursework
Ukrainian State University of Science and Technology
Master of Project Management, Project Management
Master of Project Management degree from the Ukrainian State University of Science and Technology.
Tech stack
Software and tools used professionally
Availability
Location
Romania
UkrainePortfolio
behance.net/yuriihorbachovJob categories
Skills
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