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@elinaotchenko
Graphic designer focused on efficient, scalable visual systems and product-focused e‑commerce design.
I am a results-driven graphic designer who builds scalable visual systems, automations, and UI solutions that improve production efficiency and conversion. I have led campaigns and product design work that boosted revenue, reduced production time, and increased consistency across platforms.
At Formula Profi, I designed campaign visuals for major social platforms, created reusable template sets, and developed a custom Figma plugin to eliminate manual errors and speed content updates. At VDMT Store, I produced visuals for 500+ e‑commerce items, automated repetitive workflows, and improved UX clarity in product cards and category layouts.
I combine formal design training with full‑stack development knowledge and practical AI tools to deliver prototypes, design systems, and responsive components ready for testing and development. I am motivated to join teams where I can scale design operations, improve usability, and deliver measurable business impact.
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Work history, roles, and key accomplishments
Formula Profi
Oct 2024 - Present (1 year 1 month)
Designed and systematized campaign visuals for Meta and Instagram, supporting a ₴300K revenue increase; built reusable template sets that reduced design production time 3× and developed a Figma plugin that cut routine work by 40%.
VDMT Store
May 2022 - Sep 2024 (2 years 4 months)
Designed visuals and product presentations for 500+ e-commerce items, improving conversion and trust; automated repetitive Photoshop workflows and created a mockup library, raising production efficiency by 50%.
Degrees, certifications, and relevant coursework
Certificate, Full-Stack Development
2022 - 2024
Completed a Full-Stack Development program at kood/Jõhvi from November 2022 to November 2024 focused on web development technologies and practical projects.
Certificate, Graphic Design
2020 - 2021
Completed a Graphic Design program at European Design School from September 2020 to June 2021 focusing on visual design, typography, and UI fundamentals.
Master of Marketing, Marketing
2018 - 2021
Earned a Master's degree in Marketing from September 2018 to December 2021 with coursework in marketing strategy and consumer behavior.
Software and tools used professionally
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