Yuliia Kuznetsova
@yuliiakuznetsova
I design B2B and B2C products that improve funding, conversion, and support outcomes.
RomaniaWhat I'm looking for
I've designed B2B and B2C products for international clients across fintech, proptech, transportation, SaaS, and AI. I turn complex business and technical requirements into clear interfaces alongside engineers and PMs.
At Glow Design Agency, I designed core experiences for Lendflow, a B2B lending platform with distinct user types and permissions. I owned work from user interviews and flows through high-fidelity UI, developer handover, and browser implementation review.
I designed Lendflow's checkout flow and moved the closing process into the product, contributing to 42% faster funding, 30% higher offer acceptance, and 50%+ fewer manual operations steps. I also designed an AI borrower chatbot that reduced support tickets by 35%.
I've built and extended design systems, run UX research and usability testing, and designed responsive web, mobile, marketing, and landing-page experiences. Earlier, I used web analytics and A/B testing at Gepur to uncover user behaviour and improve engagement and conversion.
Experience
Work history, roles, and key accomplishments
Product Designer
Glow Design Agency
May 2021 - May 2026 (5 years)
Designed core interfaces for a B2B lending platform, covering full flows and states. Owned design end to end, from user interviews to developer handover, and extended the design system in Figma.
UX/UI Designer
Smart Land
Sep 2020 - May 2021 (8 months)
Built the design system from scratch and designed wireframes, UI, and mobile app, taking the product from concept to a fully designed, responsive experience.
Web Analyst
Gepur
Sep 2018 - Feb 2020 (1 year 5 months)
Interpreted web analytics data to uncover user behaviour patterns and inform product decisions. Conducted A/B testing and analysed results to improve user engagement and conversion.
Education
Degrees, certifications, and relevant coursework
Little Things
Product Design Process, Product Design
Completed the Product Design Process course in November 2025.
Little Things
Usability Testing Workshop, Usability Testing
Completed the Usability Testing Workshop in April 2025.
Service.so
Discovery Sprint, Discovery Sprint
Completed the Discovery Sprint course in March 2025.
Projector
Measuring UX and Impact of Design, UX and Impact of Design
Completed the Measuring UX and Impact of Design course in March 2024.
Beetroot Academy
UI/UX Designer, UI/UX Design
2020 - 2020
Completed the UI/UX Designer program from March to July 2020.
O.S. Popov Odessa National Academy of Telecommunications
Master's degree, Cybersecurity
2013 - 2019
Earned a Master's degree in Cybersecurity from 2013 to 2019.
Availability
Location
RomaniaAuthorized to work in
Salary expectations
Social media
Skills
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