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Yuliia Boichuk

@yuliiaboichuk

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Senior Product Designer with 6+ years in B2B and SaaS.

Zimbabwe

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What I'm looking for

I seek a role that fosters creativity and innovation, allowing me to lead impactful design projects in a collaborative environment.

I am a Senior Product Designer with over six years of experience in B2B and SaaS environments, where I combine user-centered design with business strategy to drive measurable growth. My proven track record includes leading end-to-end product design for high-impact features in both startup and enterprise settings. At Procurified, I took on full product ownership as the solo designer, where I led research, design, and QA, significantly improving efficiency and user satisfaction.

Throughout my career, I have successfully designed and delivered innovative solutions that enhance user experiences and drive business results. For instance, my work at Wafeq resulted in a 53% increase in user satisfaction and contributed to a $4.5 million investment round. I have also collaborated with cross-functional teams at Toptal, where my redesigns led to a 22% increase in organic leads and substantial cost savings for the company.

My approach to design is deeply rooted in user research and data analysis, ensuring that every decision is informed and impactful. I am passionate about creating intuitive and engaging user experiences that not only meet business objectives but also resonate with users on a personal level.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Designer

Current

Procurified

Jan 2025 - Present (6 months)

Led end-to-end product ownership as the solo designer, focusing on research, design, and QA in a fast-paced startup environment. Designed and delivered an AI-powered construction procurement platform interface, significantly reducing manual processing time and data errors.

Product Ownership User Research QA E Procurement Platforms Leadership Strategy User Testing

Lead/Product Designer Consultant

Wafeq

Oct 2024 - Jan 2025 (3 months)

Enhanced application performance and invoicing features as an external contractor, leading design reviews and ensuring consistency. Rescoped and redesigned the invoicing and tax rate feature, which increased user satisfaction and contributed to a significant investment round.

Product Design Invoicing Design Process Design Leadership

Core Team Senior Product Designer

Toptal LLC

Aug 2022 - Oct 2024 (2 years 2 months)

Supported multiple core teams, collaborating with engineers and product managers while leading other designers. Introduced scalable design processes, improving sprint velocity and alignment across teams. Redesigned service-centric pages, increasing organic leads and site conversion, and designed UX for a Managed Delivery product, securing a #1 Google rank.

Product Design Team Leadership SEO User Research Prototyping

Lead Product Designer

Vantage Software

Jul 2019 - Nov 2023 (4 years 4 months)

Managed design for all CEO/Founder's products, developing a comprehensive suite including web app library, marketing website, and mobile app. Led and mentored a team of four designers on multiple Vantage apps during team scaling. Developed web application features, cutting project timelines and reducing weekly hours for the team.

Product Design Design Management Web Application Design Mobile App Design Team Leadership Mentorship Project Management

UX/UI Designer

FiveCube Agency

Mar 2021 - Aug 2022 (1 year 5 months)

Led multiple product designers and junior designers across 68+ projects as part of an integrated/outsourcing design agency. Designed an intuitive Digital Assets/Brokerage WebApp and established a robust design system, increasing traffic and boosting user acquisition and engagement.