At Zeus Creatives, I build social strategies and monthly plans for assigned brands, translating goals into content pillars, campaigns and publishing priorities. I work with the Creative Director and creative team to keep brand stories consistent and use performance reports to guide the next creative direction.
At Kliff Studio, I led social strategy and creative execution for four brands across beauty, healthcare, fashion and manufacturing. I built full-funnel content systems with bilingual Arabic and English copy, creator programs and recurring video formats; creative testing and UGC development helped reach a verified 1.49x week-one ROAS. I also took Bashar Factory's social presence from zero to a commercial acquisition channel, generating enough demand to fill production capacity and start a customer waiting list.
My work has included managing client accounts at Sky Peak Agency and Beta Media Production Agency, creating video content at Sky Production Egypt, and developing social strategies as a freelancer for Ecoboost. I use performance data to inform creative decisions and work across organic social, content production and measurement.
