At CADS FPT, I work with clickstream, transaction, and CRM data across FShop and Long Chau to map customer journeys and support Marketing, CRM, and Product decisions. I use SQL and Spark SQL for analysis, and build Power BI dashboards that turn behavioral and transactional data into insight.
I also designed and built CADS Insight Chatbot, an internal Text-to-SQL assistant that lets non-technical users query enterprise data in natural language. For the Back2School FPTShop Campaign, I developed customer scoring and segmentation to support acquisition targeting, contributing to a 10.2% increase in revenue from new-customer acquisition.
