Open to opportunities

Yassin Hesham

@yassinhesham

Computer Science engineer building full-stack web, mobile, and AI apps—plus performance marketing that drives e-commerce growth.

Egypt

Message

What I'm looking for

I’m looking for a team where I can build and ship production-ready products end to end—using strong software engineering (testing + CI/CD) while also improving growth through data-driven marketing and funnel optimization.

I’m a Computer Science graduate from AAST with hands-on experience delivering production-ready applications end to end—from design and development to deployment and growth. I combine a strong engineering foundation in OOP, data structures, automated testing, and CI/CD with real-world commercial experience running Meta Ads and optimizing funnels for profitability.

As a web developer and media buyer, I’ve built Shopify storefronts (Liquid themes, custom checkout flows, COD integration) and developed responsive websites and landing pages. I also build AI-powered projects like Pathify using Flutter, Firebase/Firestore, and the Google Gemini API for intelligent, personalized recommendations.

Experience

Work history, roles, and key accomplishments

Media Buyer

Freelance / E-Commerce Projects

Jan 2023 - Jan 2025 (2 years)

Planned, launched, and optimized Meta Ads campaigns for e-commerce products, managing budgets, targeting, and creative testing. Analyzed KPIs (ROAS, CPC, CTR, conversion rate) and built Shopify storefronts to support campaigns, including COD checkout integration via EasySell.

Meta Ads Media Buying Paid Advertising Campaign Optimization Funnel Optimization Campaign Analytics ROAS CPC CTR Shopify EasySell COD Checkout Integration Landing Page Design

Web Developer

Freelance

Jan 2022 - Jan 2024 (2 years)

Developed responsive websites and landing pages for clients using HTML, CSS, and JavaScript. Customized Shopify themes with Liquid to create custom checkout flows and reusable UI components.

HTML CSS JavaScript Landing Page Development Shopify Shopify Liquid Checkout Flow UI Components Responsive Design

Education

Degrees, certifications, and relevant coursework

Arab Academy for Science, Technology & Maritime Transport (AAST)

Bachelor of Science, Computer Science

Activities and societies: Relevant coursework includes Software Testing, Human-Computer Interaction, Game Programming, Optimization, and Data Structures & Algorithms.

B.Sc. in Computer Science at AAST Alexandria. Graduation project: Pathify, an AI-powered university recommendation and guidance platform.