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yasmine hajjajYH
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yasmine hajjaj

@yasminehajjaj

Executive Creative Director driving immersive multimedia operations and creative excellence for VR/AR, film and events.

Portugal
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What I'm looking for

I’m looking to lead immersive and multimedia creative teams—turning cultural narratives into VR/AR and film experiences with rigorous quality control, innovation-driven tool adoption, and a clear path to measurable business impact.

I’m an Executive Creative Director and Innovation Director with 17+ years of experience building multimedia and immersive capabilities from the ground up—headhunting multidisciplinary teams to deliver exceptional content across Live Events, Commercials, Documentaries, and AR/VR. I combine creative vision with operational discipline, including robust quality controls and on-time delivery.

In strategic leadership roles, I set creative strategy and production standards across VR/AR, 3D CGI, post-production, and film production. I also translate cultural narratives into accessible, immersive visitor experiences—championing R&D and tool adoption while managing budgets, partner relations, and complex multi-stakeholder contracts.

Some of my standout work includes exhibition and multimedia delivery for the Grand Egyptian Museum and Khufu’s Boat Museum, directing major documentary and VR experiences (including Holy Family Journey), and partnering on high-precision 3D scanning to develop AR museum experiences. I’m known for crisis leadership, team transformation, and turning departments into profit-generating units.

Experience

Work history, roles, and key accomplishments

EV

Freelance Creative Producer

Egypt VR

Jan 2022 - Present (4 years 4 months)

Directed high-end VR 360 film work supporting digital education initiatives for the Rashid Al Maktoum Foundation UAE, and led VR filming/production for the Tomb of Tutankhamun simulation in collaboration with Forx Studio. Managed end-to-end immersive media production from concept creation through final delivery.

Education

Degrees, certifications, and relevant coursework

HA

Higher Institute for Media and Communication Arts

Bachelor of Mass Communication, Broadcasting (Radio & Television)

Grade: Cumulative: Very Good (83.39%); Final year: Excellent (90.25%)

Earned a Bachelor of Mass Communication with a focus on Broadcasting (Radio & Television) and minors in Public Relations & Advertising. Graduated with a cumulative grade of Very Good (83.39%) and a final year grade of Excellent (90.25%).

Tech stack

Software and tools used professionally

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