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YAMIN HASSAN

@yaminhassan1

Digital marketing specialist at Nextlab, optimizing paid campaigns and e-commerce growth with conversion tracking and performance analytics.

Bangladesh

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What I'm looking for

I'm seeking a role in digital marketing, performance marketing, paid media, or e-commerce marketing, where I can apply my experience with campaign optimization, analytics, tracking, and online growth.

At Nextlab, I plan and optimize Facebook, Google, and LinkedIn campaigns for e-commerce products, with a focus on sales and high-intent customer acquisition. I also implement Conversion API integrations and test creatives, audiences, and landing pages to improve campaign performance.

At CEMS Global, I ran paid campaigns to generate exhibitor leads and reduced cost per lead by 30%. I also helped grow CEMS Global USA’s social media presence by 30% and increased exhibitor inquiries by 10%.

At Lnkits Technology, I developed digital marketing strategies for clients and optimized Facebook campaigns, improving client ROI by 30% and social media engagement by 50%. Earlier, I worked across SEO, website maintenance, Google Ads, and analytics at Aman Group of Companies and TGBD Private Limited.

I began my career in IT support at 1120 Distributing, supporting more than 500 users and working with networks and Windows and Linux servers. My B.Sc. in Electrical & Electronics Engineering supports my hands-on work with marketing analytics, tracking, and technical operations.

Experience

Work history, roles, and key accomplishments

Current

Sr. Executive Digital Marketing

Current

Nextlab

Jul 2025 - Present (1 year 3 months)

Plan, execute, and optimize Facebook, Google, and LinkedIn Ads to drive online sales and acquire high-intent customers. Implement Conversion API integrations, conduct A/B testing, and optimize bidding strategies to improve campaign performance.

Facebook Ads Google Ads LinkedIn Ads Conversion API A B Testing Google Analytics Google Tag Manager Ecommerce Remarketing Budget Optimization

Sr. Executive Digital Marketing

CEMS Global

Mar 2024 - Apr 2025 (1 year 1 month)

Planned and optimized Google Ads and LinkedIn Ads campaigns to generate exhibitor leads, reducing cost per lead by 30%. Grew social media presence by 30% and led a multidisciplinary marketing team.

Google Ads LinkedIn Ads Facebook Ads Instagram Ads Keyword Research Audience Segmentation Retargeting A B Testing Google Analytics Google Tag Manager Lead Generation

Digital Marketing Specialist

Lnkits Technology

Sep 2023 - Mar 2024 (6 months)

Led Facebook ad campaigns for diverse clients, increasing client ROI by 30% and social media engagement by 50%. Managed a multidisciplinary marketing team and provided strategic guidance to clients.

Facebook Ads Google Analytics Facebook Ads Manager Team Leadership Client Management Marketing Strategy

Digital Marketing Executive

Aman Group of Companies

Jun 2021 - Feb 2023 (1 year 8 months)

Managed website maintenance, SEO, brand marketing, and Google Analytics. Implemented new marketing strategies and reported on campaign performance against goals.

WordPress PHP SEO Google Analytics Google Ads Keyword Planner Content Planning Event Management

Senior Digital Marketing Executive

TGBD Private Limited

Dec 2020 - May 2021 (5 months)

Managed website maintenance, SEO, SMM, keyword research, and Google Ads campaigns. Planned and implemented marketing strategies and optimized digital marketing budgets.

SEO SMM Google Ads Keyword Research Google Analytics Email Marketing SMS Marketing Budget Optimization

IT Specialist

1120 Distributing

Jan 2019 - Nov 2020 (1 year 10 months)

Provided technical support to 500+ employees and managed network infrastructure. Administered Windows and Linux servers and implemented security measures.

Technical Support Network Administration Windows Linux Server Administration Troubleshooting Security

Facebook Ads Expert

Absolute Best Contractors in Texas

Jan 2016 - Jan 2019 (3 years)

Developed and executed Facebook advertising strategies for clients, increasing website traffic and lead generation. Managed monthly ad budgets and conducted A/B testing to optimize performance.

Facebook Ads Audience Research A B Testing Ad Copy Budget Management ROAS optimization

Digital Marketing Intern

Luggage Unlimited

Jan 2014 - Feb 2015 (1 year 1 month)

Uploaded and edited website content, performed SEO including organic and non-organic, and conducted keyword research and content analysis.

SEO Keyword Research content analysis Website Editing

Education

Degrees, certifications, and relevant coursework

BRAC University

Bachelor of Science, Electrical & Electronics Engineering

2016 - 2020

Pursued a Bachelor of Science in Electrical & Electronics Engineering, building a strong technical foundation in analytics, tracking, websites, networks, and systems.