Rakib Islam

I’m a results-driven Digital Marketing Team Lead with 8+ years of experience in social media marketing, SEO, paid advertising, and data analytics. I’m passionate about using data-driven insights to build impactful campaigns, grow brand presence, and deliver measurable results.

Since Jan 2023, I’ve led and managed a digital marketing team—setting KPIs, overseeing performance across multiple channels, and planning integrated campaigns across social, display, retargeting, influencer, and email marketing. I optimize paid advertising campaigns using SEO and analytics tools, and I develop social media strategies with content calendars and brand storytelling.

I track and analyze website traffic and campaign data using Google Analytics and Google Tag Manager, while managing Meta Business Suite and other marketing tools to produce high-quality content. I also drive audience research, persona creation, and market analysis to guide campaign direction and improve targeting.

Before this leadership role, I worked as a Senior Digital Marketing Executive, managing promotions across Facebook, YouTube, and Instagram, running SEO optimization, and launching paid campaigns via Google Ads and Facebook Ads. Earlier in my career, I applied strong analytical discipline as a Data Analyst and built technical support capabilities as an IT Officer, which sharpened my approach to problem-solving and continuous improvement.