At Oasis Infobyte, I completed nine project-based analytics assignments across data cleaning, exploratory analysis, segmentation, predictive modeling, classification, and text analytics. I documented the work for portfolio review.
For the British Airways case study, I built a predictive workflow for customer buying behaviour and airport capacity planning. I eliminated data leakage and achieved 79.08% ROC-AUC, identifying booking_origin and route as primary commercial predictors.
I also analyzed GA4 campaign and e-commerce data, including an A/B testing workflow across 94,000+ users and cohort retention analysis using BigQuery ML. My work includes funnel diagnostics, ROAS analysis, and Looker Studio dashboards.
