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Yadira Lupian-LuaYL
Open to opportunities

Yadira Lupian-Lua

@yadiralupian-lua

I lead digital communications, bilingual social media, and web content for Pennsylvania government agencies.

United States
Message

At the Pennsylvania Office of Administration, I lead digital communications as Digital Director. Previously, I served as Digital Director and Deputy Digital Director at the Pennsylvania Department of Labor & Industry and as Deputy Digital Director at the Pennsylvania Department of State.

I've created digital graphics for communications strategies, managed English- and Spanish-language social media accounts, updated agency websites, and distributed internal newsletters. Earlier at Hispanic Communications Network, I programmed content across Facebook, Twitter, Instagram, and YouTube, built editorial calendars, monitored trends, recruited digital affiliates, and reported social media metrics.

Experience

Work history, roles, and key accomplishments

PA
Current

Digital Director

Pennsylvania Office of Administration

Feb 2023 - Present (3 years 8 months)

Serves as Digital Director for the Pennsylvania Office of Administration, overseeing digital communications and strategy.

PI

Digital Director

Jan 2021 - Feb 2023 (2 years 1 month)

Served as Digital Director for the Pennsylvania Department of Labor & Industry, leading digital communications initiatives.

PI

Deputy Digital Director

Aug 2017 - Feb 2023 (5 years 6 months)

- creates digital graphics that disseminating communications strategies that require integration between the Governor's Office of Communications and Press and the Department
- manages the Department of Labor & Industry’s social media accounts (in both English and Spanish)
- updates the L&I website, and distributes internal newsletters

PS

Deputy Digital Director

Pennsylvania Department of State

Jul 2016 - Jul 2017 (1 year)

- creates digital graphics that disseminating communications strategies that require integration between the Governor's Office of Communications and Press and the Department
- manages the Department of State's social media accounts (in both English and Spanish)
- updates the Department of State website, and distributes internal newsletters

HN

Social Media Specialist

Hispanic Communications Network

May 2016 - Dec 2016 (7 months)

- Programs daily social media content, including language and graphics, on HCN’s
platforms including, but not limited to, Facebook, Twitter, Instagram and
YouTube for La Red Hispana, Dra. Isabel and Bienvenidos a América.
- Develop social media content, graphic design elements and editorial calendars for
client campaigns, and for non-sponsored campaigns per the Production Team’s
master editorial c

SU

Community Assistant

Slippery Rock University

Aug 2014 - May 2016 (1 year 9 months)

Educate community members regarding their rights and responsibilities as members of a floor, hall, and campus community.
Assist community members with resolving conflicts appropriately.
Facilitate regularly occurring community meetings in which information is provided and
community norms and standards are revisited.
Encourage students to become active in positive aspects of campus life.
Developmen

SU

Full-Time Student

Slippery Rock University

Aug 2012 - May 2016 (3 years 9 months)

President of Student Organization of Latino/Hispanic and Allies
Student Orientation Ambassador
Public Relations of Student Organization of Latino/Hispanic and Allies
Public Relations of Internations Club

SU

Orientation Ambassador

Slippery Rock University

Jun 2014 - Sep 2014 (3 months)

Served as an Orientation Ambassador, welcoming and assisting new students during orientation.

SU

Academic Mentor

Slippery Rock University

Aug 2013 - May 2014 (9 months)

Provided academic mentorship and support to students.

SR

Sales Associate

Stride Rite

May 2010 - Jul 2012 (2 years 2 months)

Provided customer service and sales support in a retail environment.

Education

Degrees, certifications, and relevant coursework

Slippery Rock University logoSU

Slippery Rock University

Bachelor’s Degree, Communication Public Relations

2012 - 2016

Tech stack

Software and tools used professionally

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