Open to opportunities

Xin Yee Mah

@xinyeemah

Message

I build data-driven social and performance marketing campaigns that increase engagement, leads, and conversions.

Malaysia

Message

What I'm looking for

I'm looking to build impactful digital experiences through social media, short-form content, integrated marketing campaigns, and data-driven performance optimisation.

I've planned and optimised Meta Ads and Google Ads campaigns at Distinct Media, improving campaign efficiency by 20% while reducing CPC by 22%.

I work across campaign strategy, audience targeting, creatives, landing-page improvements, and performance reporting to support brand awareness, lead generation, and conversions.

At Twenty8 Ventures, I developed social media strategies for Instagram, Facebook, TikTok, and Xiaohongshu. I managed content calendars and publishing, helping achieve 214K Instagram Reels views and generate qualified audience leads.

I've also built WordPress websites and landing pages at LOCUS-T, including support for the launch of events.margma.com.my and a 10% reduction in project timeline through efficient design workflow support.

Experience

Work history, roles, and key accomplishments

Advertising Specialist

Distinct Media Sdn. Bhd.

Apr 2025 - May 2026 (1 year 1 month)

Planned, executed, and optimized digital marketing campaigns across Meta Ads and Google Ads to drive brand awareness, lead generation, and conversions. Monitored campaign performance using key metrics, implementing data-driven optimizations that improved campaign efficiency by 20% and reduced CPC by 22%.

Meta Ads Google Ads Campaign Optimization Performance Marketing Data Analysis CTR CPC CPA Conversion Rate Optimization Audience Targeting Landing Page Optimization

Social Media Executive

Twenty8 Ventures

Dec 2024 - Mar 2025 (3 months)

Developed and executed social media strategies across Instagram, Facebook, TikTok, and Xiaohongshu to increase brand visibility and audience engagement. Planned content calendars, coordinated content production, and managed day-to-day publishing, achieving 214K Instagram Reels views and generating qualified leads.

Social Media Strategy Content Planning Instagram Facebook TikTok Xiaohongshu Audience Engagement Social Media Management Content Production Campaign Optimization

Web Designer Intern

LOCUS-T

Apr 2024 - Jul 2024 (3 months)

Developed websites and landing pages using WordPress aligned with clients' branding and marketing objectives. Contributed to the development and launch of events.margma.com.my, supporting layout improvements and reducing project timeline by 10% through efficient design workflow support.

WordPress Web Design Landing Page Development Branding Layout Design Project Management

Education

Degrees, certifications, and relevant coursework

Xiamen University Malaysia

Bachelor of Arts, Advertising

2021 - 2024

Bachelor of Arts in Advertising (Hons) from Xiamen University Malaysia, with relevant coursework in digital marketing, new media marketing, brand management, design thinking, and media planning.

Xiamen University Malaysia

Foundation, Communication Studies

2020 - 2021

Foundation in Arts and Social Science: Communication Studies from Xiamen University Malaysia, with relevant coursework in visual communication, mass communication, and media writing.