Niyati Mahale
@niyatimahale
SEO/GEO specialist at Prezent growing organic traffic and AI search visibility with content.
IndiaWhat I'm looking for
At Prezent, I work on SEO, GEO and content, growing monthly organic traffic from ~20K to 46.8K and increasing organic clicks by 47% in a single quarter. I write long-form guides and listicles, several of which ranked in Google's top 3 and earned mentions in ChatGPT.
At Prezent, I also wrote three listicles that drove 24K+ clicks in a quarter and scaled content production to 110 published pieces per quarter. My work includes SEO audits, competitor gap analyses, on-page optimization and content about life sciences and biopharma.
At Writesonic, I partnered with the growth team on a Reddit experiment that increased brand mentions in AI answers from ~6,400 to 22,000+, and co-authored the Reddit AI Visibility Playbook. I developed GEO/AEO approaches that drove 500+ AI citations and mentions across AI search platforms.
Earlier, at The Blogsmith, I wrote researched SEO content for clients including HubSpot and Wix, optimizing articles for featured snippets. As a freelance content writer, I created SEO content, newsletters, infographics and social media content across SaaS, MarTech, education and real estate tech.
Experience
Work history, roles, and key accomplishments
Content Marketing Specialist
Prezent
Mar 2026 - Present (8 months)
Grew organic traffic from ~20K to 46.8K monthly users through SEO and AEO optimization, with organic clicks up 47% and impressions up 37% in a single quarter. Wrote and edited long-form content, with several articles ranking in the top 3 on Google and earning mentions in ChatGPT.
Content Marketer
Writesonic
Oct 2024 - Feb 2026 (1 year 4 months)
Partnered with the growth team on a six-week Reddit experiment that grew brand mentions in AI answers from ~6,400 to 22,000+, up 240%. Managed branded and non-branded Reddit accounts, and owned AI search optimization and experimentation, developing scalable GEO/AEO approaches that drove 500+ AI citations and mentions.
Content Writer
The Blogsmith
May 2023 - Oct 2024 (1 year 5 months)
Wrote researched SEO content for clients like HubSpot, Wix, Bluehost, and Liquid Web, optimizing articles for featured snippets using keyword research, Frase, and Clearscope. Sourced expert quotes through Qwoted, HARO, and LinkedIn, and enriched articles with current stats and visuals.
Freelance Content Writer
Self Employed
Jun 2021 - Oct 2024 (3 years 4 months)
Wrote SEO content, newsletters, infographics, and social media content across SaaS, MarTech, education, and real estate tech.
Education
Degrees, certifications, and relevant coursework
Karnatak University
Master of Science, Physics
Pursued a Master of Science in Physics with a specialization in Nuclear Physics.
MMAAS College, Sirsi
Bachelor of Science, Science
Completed a Bachelor of Science with subjects in Physics, Chemistry, and Maths.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
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