Winayak Kumar

Write and oversee high-converting ad copy, video scripts, and campaign content across a diverse portfolio. Managed client-facing creative direction and delivered measurable results including a 1.5x lift in footfall and a 37% increase in weekly ticket sales.

Wrote, refined, and optimized prompts to guide and evaluate LLM outputs across diverse use cases. Conducted rigorous reviews of AI-generated content to ensure adherence to tone, factual accuracy, and quality guidelines.

Wrote compelling web, product, and campaign copy for a technology brand, translating complex technical features into engaging, audience-facing language.

Produced high-quality content across blogs, social media channels, and client campaigns for a digital marketing agency, adapting tone across multiple industries and formats.

Coordinated end-to-end video production schedules, managed crews, and ensured timely delivery of final assets and deliverables.

Pursued a Master's degree in Journalism and Mass Communication from Amity University from 2018 to 2020.

Completed a Bachelor's degree in Journalism and Mass Communication from Sharda University from 2015 to 2018.