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Willison Roces

@willisonroces

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Branding and Creative Lead at Philippine National Bank, setting visual identity standards across 600+ branches.

Philippines

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What I'm looking for

I'm refocusing on hands-on design, creating work that feels honest, well-crafted, and true to its story. I value calm, clarity, and respect for the creative process.

At PhilippineNationalBank, I lead the Creatives & Branding section of the Marketing Division and manage a dedicated team. I direct visual identity requirements across 600+ branches and oversee brand strategy and creative direction for corporate business units.

As Creatives Manager at PhilippineNationalBank, I directed visual branding audits and produced social media visuals and motion graphics. I also developed brand collateral, experiential event designs, and digital content for bank-wide marketing initiatives.

Earlier, I designed promotional and event materials at EnchantedKingdom and created corporate client assets at E-wayBusinessInc.(Livingstone). My work also includes video production and editing, branding, photography, and traditional media sketching and painting.

Experience

Work history, roles, and key accomplishments

Current

Branding and Creative Lead

Current

Philippine National Bank

Nov 2023 - Present (2 years 11 months)

Leads the Creatives & Branding section of the Marketing Division, managing a dedicated team of creative professionals. Directs and standardizes nationwide visual identity requirements across 600+ branches to ensure 100% brand consistency.

Branding Creative Direction Team Management Marketing Collateral Visual Identity

Creatives Manager

Philippine National Bank

Sep 2018 - Nov 2023 (5 years 2 months)

Directed comprehensive visual branding audits and executed high-impact, multi-channel creative campaigns. Conceptualized and produced high-engagement social media visuals and motion graphics content within an agile operational setup.

Branding Campaign Management Social Media Motion Graphics Agile

Graphic Designer

Enchanted Kingdom

Oct 2017 - Aug 2018 (10 months)

Designed high-visibility marketing materials and visual assets for major park promotions, seasonal campaigns, and live events. Produced engaging motion graphics and multi-platform promotional videos using Adobe After Effects.

After Effects Motion Graphics Marketing Materials Video Production

Graphic Designer

E-way Business Inc. (Livingstone)

Jan 2017 - Sep 2017 (8 months)

Created specialized visual assets, brand brochures, and marketing collateral tailored for corporate clients in the Australian market. Delivered scalable, high-quality creative solutions optimized for both digital footprints and traditional print platforms.

Graphic Design Branding Print Design Digital Design