Open to opportunities

JL Royo

@jlroyo

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Branding & identity designer crafting visual narratives that connect culture and community.

Philippines

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What I'm looking for

I seek roles where I can lead brand visual identity and storytelling, collaborate cross-functionally, grow creatively, and contribute to community-focused projects.

I am a branding and identity designer who creates visual narratives rooted in community, culture, and strategic thinking. My work blends graphic design, photography, and social content to craft memorable brand experiences.

I studied Multimedia Arts at the University of Batangas and developed hands-on experience leading campus events and projects, from expo branding to concert promotion. I directed event branding, visual concepts, logos, posters, and social templates across multiple student-led initiatives.

As a multimedia intern and freelance designer, I developed visual identities, marketing materials, and social media assets for organizations and small businesses, collaborating closely with stakeholders to align brand voice and visuals. I have notable achievements in photojournalism and online publishing, including recognition at a national competition.

I approach design with a fast-learning, feedback-driven mindset and emphasize collaboration, problem-solving, and community-reflective aesthetics to deliver work that resonates and performs.

Experience

Work history, roles, and key accomplishments

Branding & Identity Designer

University of Batangas

Jan 2023 - Apr 2025 (2 years 3 months)

Developed visual identities, event branding, and social media templates for university projects and campaigns; led design for the ATBP expo and BETAMAX concert, improving event visual cohesion and online engagement.

Branding Logo Design Visual Branding Adobe Photoshop Adobe Illustrator Social Media Design Typography

Multimedia Intern

PowerBrands Business Development Services

Jan 2023 - Dec 2023 (11 months)

Produced academic-year visual identity and researched art-related content, supporting marketing and publications to strengthen organizational branding.

Visual Branding Graphic Design Content Research Social Media Management Adobe Photoshop Adobe Illustrator Marketing Collateral

Freelance Graphic Designer

Happy Bite & Sip Snack House

Jan 2023 - Dec 2023 (11 months)

Delivered on-brand marketing visuals and printed materials for a local F&B client, aligning designs with brand owners to improve promotional effectiveness.

Branding Print Design Visual Branding Adobe Photoshop Adobe Illustrator Layout

Education

Degrees, certifications, and relevant coursework

University of Batangas

Bachelor of Multimedia Arts, Multimedia Arts

2021 - 2025

Activities and societies: Led and contributed to class projects (ATBP. Expo, BETAMAX: The Mini Concert), multimedia internship, marketing and publications head, and photography/branding work.

Pursuing a Bachelor of Multimedia Arts with coursework in Digital Photography, Color Theory, Typography and Layout, and Interactive Media Design.

University of Batangas

High School Diploma, High School

2014 - 2020

Activities and societies: Participated in school publications and won at the National Schools Press Conference (Online Publishing - Filipino); involved in art and photo activities.

Completed secondary education (High School) at the University of Batangas.