Open to opportunities

Whitney Roybal

@whitneyroybal

Message

Internal communications leader with 8+ years of strategic expertise.

United States

Message

What I'm looking for

I am seeking a role that allows me to leverage my communication expertise in a dynamic environment, focusing on strategic initiatives that foster engagement and drive organizational success.

I am an internal and executive communications leader with over 8 years of experience in building communication programs that effectively connect distributed teams and guide them through change. My expertise lies in partnering with HR, Operations, IT, and senior leadership to develop communication channels, newsletters, intranet content, and live updates that strengthen culture and engagement within organizations.

Throughout my career, I have thrived in fast-paced growth environments, adeptly translating complex initiatives into clear and compelling messages. I pride myself on being a strong relationship builder with a high degree of professionalism and interpersonal savvy. My collaborative approach allows me to actively listen, guide, and inspire diverse audiences while managing multiple projects efficiently.

As a self-starter, I take the initiative to develop and implement strategic communications initiatives while remaining flexible to changing landscapes. My skills in AP style writing, editing, and public speaking have enabled me to measure and report on key performance indicators, ensuring the effectiveness of communication strategies and improving outcomes for the organizations I serve.

Experience

Work history, roles, and key accomplishments

Current

Volunteer Communications & Fundraising Lead

Current

Ronnie J. Roybal Armed Forces Day of Service

Dec 2023 - Present (1 year 7 months)

Built communication plan calendar and stakeholder messaging for annual Vet Pet Expo community service initiative. Raised more than $7K in first four months through coordinated email outreach, community partnerships, and event communications.

Communications Planning Fundraising Stakeholder Management Event Management Email Marketing Community Partnership Volunteer Management

Program Manager

Titan CEO

Mar 2025 - Jun 2025 (3 months)

Led communication planning and production for a multi-city executive awards platform supporting C-suite recognition programming across US regions. Coordinated messaging with marketing operations and external event production vendors to ensure brand consistency and on-schedule delivery.

Communications Planning Event Production Brand Consistency Marketing Operations

Founder & Principal, Events & Communications

The B. Buddha

Nov 2020 - Mar 2025 (4 years 4 months)

Provided strategic communications support to nonprofit, education, community, and mission-driven clients undergoing change, growth, or rebranding. Built internal communication frameworks including message maps, update cadence templates, and basic intranet or shared drive content structures for small and scaling organizations.

Strategic Communications Internal Communications Change Management Content Strategy Client Relations Event Planning

Communications Manager

JJ Services

Aug 2016 - Jul 2022 (5 years 11 months)

Owned internal and external communications for a distributed field and office workforce supporting a $200K plus service portfolio. Produced weekly internal updates, customer briefings, and leadership messages that aligned operational changes with employee readiness.

Internal Communications Content Production Message Playbooks

Community Fundraising & Outreach Volunteer

The Help & Hope Center

Jan 2017 - Mar 2020 (3 years 2 months)

Supported communication and engagement campaigns for seasonal fundraising events including a benefit concert generating more than $10K. Coordinated volunteer messaging, in-kind donor communications, and event briefings serving more than 500 families monthly.

Fundraising Volunteer coordination Event Management Community Engagement

Reporter / Technical Producer

104.3 The Fan

Jun 2013 - May 2015 (1 year 11 months)

Produced live programming, booked high-profile guests, and coordinated on-air messaging with promotional and digital teams. Developed digital content and social engagement strategy that lifted audience interaction 400 percent during Super Bowl XLVIII coverage.

Social Media Strategy

Education

Degrees, certifications, and relevant coursework

George Washington University

Master of Professional Studies, Strategic Public Relations

Focused on strategic public relations, developing expertise in communication planning and execution. Gained skills in maintaining brand integrity and supporting business goals through effective communication strategies.

Metropolitan State University of Denver

Bachelor of Arts, Speech Communication

Studied speech communication, building a foundation in effective verbal and non-verbal communication. Developed skills in public speaking, interpersonal communication, and understanding diverse audiences.