At INJET, I analyze video creatives for paid media campaigns and organize video ads by objective and funnel stage. I monitor retention and performance metrics, then recommend improvements to creative and audiovisual communication.
Previously, as an Assistente de Comunicação e Marketing at Pax Rio Verde, I edited videos for social media, ads, and institutional campaigns. I assembled cuts, captions, soundtracks, effects, and transitions.
At Pax Rio Verde, I also created motion design animations and audiovisual elements, developed scripts, captured footage, and adapted videos to different formats. I followed results to improve content and creative work while attending to the brand's narrative and visual identity.
My work includes video editing, motion design, and applying AI and automation to creative processes, including projects in After Effects. I'm studying Computer Engineering and Management Processes.
