Open to opportunities

Rafael Melgaço

@rafaelmelgao

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Video editor and videomaker blending cinematic storytelling with performance marketing strategy.

Brazil

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What I'm looking for

I’m seeking opportunities as a videographer, editor, or post-production assistant in production companies, agencies, or creative content teams—bringing performance marketing strategy to support retention and conversion with strong audiovisual craft.

I’m a videomaker and editor with a degree in Advertising & Marketing from ESPM, where I learned to use video as a bridge between brand and audience. I capture, edit, and post-produce audiovisual content for digital media, focusing on visually impactful storytelling designed for engagement and conversion.

I bring a Performance Marketing background that adds strategic vision to every cut—balancing aesthetics, retention, and communication objectives. From documentary-style projects to e-commerce and social campaigns, I build narratives that fit platforms, formats, and tracking needs, using data-driven iteration through GA4, A/B testing routines, and paid traffic experience.

Experience

Work history, roles, and key accomplishments

Performance Marketing Intern

Petlove

Sep 2024 - Dec 2025 (1 year 3 months)

Managed Google Ads and Meta Ads campaigns across Search, Social, PMax, and Discovery to support user acquisition and lead generation. Performed GA4-based performance analysis, set up tracking events/tags, and ran data-driven A/B testing routines to optimize CPA and ROAS.

Google Ads Meta Ads Supermetrics User Acquisition Lead Generation CPA Optimization ROAS A B Testing

Social Media & Content Intern

Copart Brasil

Jul 2023 - Dec 2023 (5 months)

Created video and static content for social media aligned with brand positioning, supporting digital campaigns. Planned the editorial calendar, monitored metrics, optimized posts, and managed relationships with influencers and brand ambassadors.

Social Media Content Creation Static Content Editorial Calendar Management Metrics Influencer Management Google Ads Meta Ads GA4 Supermetrics

Education

Degrees, certifications, and relevant coursework

ESPM - Higher School of Advertising and Marketing

Bachelor's Degree in Advertising and Marketing, Advertising and Marketing

2021 - 2025

Activities and societies: Included work exploring video as a bridge between brand and audience; winner of the Pampers award for best marketing project (2021).

Bachelor's degree in Advertising and Marketing focused on audiovisual communication applied to brands. Developed projects using video for storytelling, scriptwriting, art direction, editing, and cinematic language.