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Watcharin Phoprasit

@watcharinphoprasit

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Experienced Media Planning Manager with a focus on client success.

Thailand

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What I'm looking for

I am looking for a dynamic role that fosters creativity and collaboration, allowing me to leverage my media planning expertise while contributing to innovative marketing strategies.

With over five years of experience as a Media Planner, I have successfully managed clients across various industries, including Food & Beverage, Beauty, Nutrition, and Automobile. My journey has equipped me with the skills to thrive under pressure, make logical decisions, and continuously seek self-improvement. I believe in the power of collaboration and work closely with my team to maximize productivity and achieve outstanding outcomes.

Currently, I serve as a Planning Manager at WPP | Essencemediacom, where I lead media strategies for major clients like Bayer TH. My previous role as a Hybrid Planner at Publicis Groupe | Zenith allowed me to work with renowned brands such as PepsiCo. I have a strong foundation in digital media planning, data analysis, and campaign optimization, ensuring that every project I undertake delivers exceptional performance and meets client expectations.

Experience

Work history, roles, and key accomplishments

Current

Media Planning Manager

Current

WPP | Essencemediacom

Jun 2023 - Present (2 years)

As a Media Planning Manager, I manage client accounts for Bayer TH, developing creative media plans and optimizing campaign performance. I collaborate with stakeholders to ensure deadlines are met and provide consultancy on media and creative strategies.

Media Planning Client Management Campaign Optimization Data Analysis Creative Strategy Reporting Digital Marketing

Hybrid Planner

Publicis Groupe | Zenith

Nov 2022 - May 2023 (6 months)

In my role as a Hybrid Planner, I worked on client accounts for PepsiCo, focusing on digital and offline media planning. I developed strategies that adapted to market conditions and monitored campaign performance to ensure effectiveness.

Hybrid Planning Digital Media Offline Media Campaign Strategy Performance Monitoring Data Analysis Reporting

Senior Strategist

IPG Mediabrands | UM

Jan 2020 - Oct 2022 (2 years 9 months)

As a Senior Strategist, I led media listening and optimization efforts for clients like Nestle and TMB Eastspring. My role involved analyzing data and providing actionable insights to enhance campaign performance.