At Propel Holdings, I partner with Acquisition and Product teams to support pricing, funnel optimization, and growth decisions with trusted, business-ready data. I define core acquisition and funnel metrics across brands and channels and deliver executive-ready insights.
I've built analytics-ready datasets and automated Domo dashboards using SQL and Python, enabling self-serve analytics and reducing ad-hoc requests. My A/B test analysis for risk-tiered pricing and acquisition strategies reduced churn by approximately 10% and improved competitiveness.
I also analyze cross-brand lead overlap to identify cannibalization and fraud risk, reducing cannibalization by approximately 10%. My operational KPIs have increased engagement by 2–5% while reducing costs by approximately 8%.
Earlier, I built Tableau dashboards at Ioncure Tech, developed KPI reporting and a Python price prediction model at IDEAS Engineering & Architectural Services, and contributed to consulting projects on strategy and brand merger assessment.
