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Vishal kali

@vishalkali

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Google Ads Subject Matter Expert at HCL Technologies, recognized with the Best SME Award for Q3 and Q4 2025.

India

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What I'm looking for

I aim to further develop my expertise, make a positive impact on the company's bottom line, and advance my career in a stimulating and progressive setting.

At HCL Technologies, I manage customer queries about Google Ads across email, chat, and phone, and support customers across multiple markets. I was recognized with the Best SME Award for Q3 and Q4 2025.

Previously, as a Process Executive at Cognizant, I tested ad creatives, keywords, and landing pages, and contributed to policy-compliant favicons for Google search platforms. I also introduced quality assurance measures and mentored a fresher team member.

Experience

Work history, roles, and key accomplishments

Current

Subject Matter Expert (SME)

Current

HCL Technologies

Nov 2023 - Present (2 years 11 months)

Managed customer queries related to Google Ads across Email, Chat, and Phone channels, ensuring prompt resolution and high-quality customer experience. Led a team of 12-15 members and mentored 8 new hires, while collaborating with cross-functional teams to streamline workflows and improve service quality.

Google Ads Customer Experience Team Management Mentorship Excel Pivot Tables Conditional Formatting KPI Tracking SLA Management Quality Assurance

Process Executive

Cognizant

Jun 2022 - Aug 2023 (1 year 2 months)

Implemented quality assurance measures that led to a 100% decrease in errors, and provided one-on-one mentorship to fresher team members. Contributed to enhancing Google's reputation by ensuring policy-compliant favicons and conducted testing of ad creatives, keywords, and landing pages to improve campaign efficiency.

Quality Assurance Mentorship Google Ads Ads Creative Keyword Driven Testing Landing Page Test Experience Workflow Optimization marketing efficiency