Looking for a job

Virgita Kasih

@virgitakasih

Content Strategist and Copywriter who shaped Redback Speciality Coffee’s brand positioning and scripted Instagram Reels and TikToks.

Indonesia

Message

At Redback Speciality Coffee, I formulated brand positioning and audience research frameworks, then wrote content briefs and scripts for Instagram Reels and TikTok. I also directed on-set talent and production workflows to keep video shoots aligned with the creative briefs.

At Healthyver, I developed monthly content strategies, researched competitors, and sourced and managed KOLs and brand ambassadors. I also hosted live streams and edited short-form videos to support promotional campaigns.

At Chacha Bubur Goreng, I managed marketing across digital, direct-sales, and event channels, including Meta Ads and WhatsApp outreach. Earlier, I wrote editorial articles for Tabloid Nyata and created content for Buzstar Agency and LM Wedding Planner.

Experience

Work history, roles, and key accomplishments

Freelance Copywriter & Content Writer

Redback Speciality Coffee

Jan 2026 - Feb 2026 (1 month)

Formulated brand positioning and audience research frameworks to power social media branding strategies for a premium coffee brand. Authored targeted content briefs and multi-platform scripts for Instagram Reels and TikTok, optimizing creative hook points.

Brand Positioning Audience Research Content Strategy Script Writing Instagram Reels TikTok Creative Direction

Freelance Brand & Growth Marketer

Healthyver

Jun 2023 - Aug 2023 (2 months)

Architected full monthly content strategies targeting wellness-conscious consumers and executed competitor analysis to establish distinct brand positioning. Sourced and managed KOLs and hosted live-streaming sessions to accelerate conversion rates.

Content Strategy Competitive Analysis KOL Management Live Streaming Video Editing Capcut VN Editor Veedio

Marketing & Social Media Specialist

Chacha Bubur Goreng

Oct 2022 - May 2023 (7 months)

Led comprehensive F&B marketing efforts across digital, direct sales, and event channels, expanding market share. Managed Meta Ads and designed monthly content calendars, producing creative media assets from shooting to post-editing.

Meta Ads Instagram Ads Content Calendar Social Media Management B2B Sales WhatsApp Marketing Event Marketing

Freelance Content Creator

Buzstar Agency

Jan 2022 - May 2022 (4 months)

Developed strategic Instagram content planners tailored to client branding goals and target audiences. Crafted high-converting copywriting and visual graphic text for multi-slide feeds and daily stories.

Instagram Planning Copywriting Visual Design Social Media Strategy

Event Coordinator & Content Creator

LM Wedding Planner

Oct 2020 - Sep 2021 (11 months)

Managed multi-channel digital channels including Instagram, website, and Google Business Profile, publishing daily engagement content. Produced photo and video edits for portfolio showcases and orchestrated on-site event execution for high-profile weddings.

Social Media Management Content Creation Photo Editor Video Editing Event Coordination Google Business Profile

Editorial Reporter

Tabloid Nyata

Sep 2019 - Mar 2020 (6 months)

Pitched and authored 3-4 high-impact weekly articles covering entertainment, human interest, and health features. Conducted thorough research and interviews with high-profile figures under strict deadlines.

Editorial Writing Research Interviewing Fact Checking Deadline Management

Education

Degrees, certifications, and relevant coursework

Universitas Airlangga

Bachelor of Arts, Indonesian Language & Literature

Grade: 3.50 / 4.00

Bachelor of Arts in Indonesian Language & Literature with a specialization in Linguistics. Thesis on linguistic analysis of diction and stylistics in traditional performing arts (Ludruk).