Victoria Watson
@victoriawatson
I uncover the real product problems and turn research into actionable strategy.
ArgentinaWhat I'm looking for
I'm currently building a natural pet food brand from zero, spanning category, branding, product, packaging, and ecommerce.
Through Independent Consulting, I work with founders, product teams, and leaders on ecommerce and digital products—using qualitative research and behavioral data to identify the question that actually matters and support decisions through execution. Recent work includes strategy for a two-sided rental marketplace and a zero-to-one consumer brand.
Previously, I built and led the research practice at Tavano Team for US ecommerce clients on NetSuite, Shopify, and BigCommerce. Across product strategy, UX research, and brand strategy work, I focus on finding what’s in the way before teams build the wrong solution.
Experience
Work history, roles, and key accomplishments
Research and strategy for ecommerce and digital products. I work with founders, product teams and leaders deciding what to build, how to grow it, or what to do when something isn't landing.
I work qualitatively, crossed with behavioral data. I spend time with the people the product is for and the people building it, find the question that actually matters, and write back what I see clearly enoug
UX Research Lead
Tavano Team
Aug 2019 - Aug 2025 (6 years)
Led research and strategy for US ecommerce clients, building the agency's research practice and leading the team that ran it.
UX Research Lead
Aug 2019 - Aug 2025 (6 years)
Led research and strategy for US ecommerce clients: mid-market retailers and distributors on NetSuite, Shopify and BigCommerce. Most engagements started with a problem that had already been named wrong, and the work was finding what it actually was before anything got built.
Built the agency's research practice and the process it ran on: how questions get chosen, what evidence is worth gathering
User Experience Strategist applying human-centric framework. Research to create personas, journeys, sitemaps, transaction flows, sketches, scenarios, wireframes and navigation models for web, mobile and app experiences.
UX Strategy & Research, Creative Strategy
Jan 2010 - Apr 2018 (8 years 3 months)
UX Strategy and Research. Understanding people and how to best serve their needs through Product and Service Design.
UX Strategy & Research
Independent Consulting
Jan 2010 - Apr 2018 (8 years 3 months)
UX Strategy and Research, understanding people and serving their needs through product and service design.
Developed Product UX & Strategy
Fully developed for Kickstarter and Indiegogo. Reached 2 month launch objectives in 6 days!
Developed Brand Positioning, UX & Strategy for NYC based tech-startup.
Selva was a brand strategy and design studio I co-founded with two colleagues. I was mainly involved in brand strategy and designed most of the deliverables.
Was hired in a small Design Studio, being the first Account Manager I ensured timely delivery and client satisfaction.
Account Manager
DHNN
Dec 2011 - Dec 2012 (1 year)
First Account Manager at a small design studio, ensuring timely delivery and client satisfaction.
Education
Degrees, certifications, and relevant coursework
Instituto Tecnológico de Buenos Aires
Master’s Degree, Innovation Management - Sustainability & Smart Cities
Innovation & Design Thinking
University of Buenos Aires
Graphic Design
St. Andrew's Scots School / Escuela Escocesa San Andres
The American School Foundation
Tech stack
Software and tools used professionally
Availability
Location
ArgentinaAuthorized to work in
Job categories
Skills
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