Victoria Charalambides
@victoriacharalambide
Freelance art director creating campaign concepts for brands like The Body Shop, with a focus on visual storytelling and positive impact.
CyprusWhat I'm looking for
At The Body Shop, I contributed innovative ideas for five global campaigns ahead of a new product and tone-of-voice launch. I researched consumer motives and beliefs and presented concepts alongside global Creative Directors.
As a freelance Art Director and Creative, I work across advertising, branding, campaign development and visual storytelling. My projects have included purpose-led work on sustainability, wellbeing and social impact.
At X Anima, I worked on music video production, moodboarding scenes, sourcing props, dressing sets and helping build and tear down sets. At National Theatre, I designed the program for 'The House of Bernarda Alba'.
I also spent three years travelling through Greece, Mexico, Colombia, Costa Rica and Italy, immersing myself in dance, photography and international creative communities. I’m interested in connecting with creative teams, agencies, brands, filmmakers and purpose-led organisations working across dance, culture, lifestyle, wellness, sustainability and social impact.
Experience
Work history, roles, and key accomplishments
Worked as Freelance Art Director/ Creative at Freelance.
Working on the production of music videos.
- Building and tearing down sets
- Moodboarding concepts for scenes.
- Sourcing props
- Set dressing
Creating presentations for NGO's who are on a mission to change the world by bringing in new regenerative cultures.
Designing the company's visual brand as well as designing pitch decks for live briefs to bring new initiatives to make the sports industry a better and more conscious space.
Working on a range of production setups. Engaging with talent as well as real people actively contributing to art directing the set, wardrobe, makeup, graphic setup on the screens, taking behind the scenes, audio and composition in framing. Working on commercials, podcasts and photo shoots.
Designing a program for 'The House of Bernarda Alba'.
Working on recruiting incredible individuals for the public sector involving the NHS, adult social care roles and the Civil Service.
Worked as Creative Assistant at KANKAN.
Searching far and wide for companies and brands that want to make a drastic pivot to the green side.
Creating campaign concepts that have a positive impact on people and the planet.
Contributed innovative key ideas for 5 global campaigns ready for a new product and tone of voice campaign launch for 2022.
- Taking the time to understand the consumer, what their motives and beliefs were for the brand.
- Presenting campaign concepts in a very fast-paced environment.
- Working directly and collaboratively with global Creative Directors.
Working with a female business, life and career coach to empower the female narrative.
- Research and strategise a new brand direction.
- Introduce new sustainability measures into the framework.
- Design branded assets for digital and print.
Alongside an array of talent including illustrators, designers, and editors to promote Issue 3 of this publication.
Worked as Creative at Developing The Inner You.
A voluntary role, taking the lead in developing cross-industry relevant content in the space of wellbeing.
Duties include:
- Supporting founders to ensure wellness voice is compelling.
- Developing visual artwork for wellness content.
- Active member of core team.
Working with brands such as Upfield Professional non-dairy products, Violife, Bloom Gin, Opihr Gin, Charrington's Cider and Unilever.
Duties Include:
- Building on conceptual ideas
- Designing mockups whilst using Adobe Creative Suite
- Working across the team and senior leadership
A beautiful space for supporting women and exploring the potential of our brains, bodies and beliefs; running workshops and classes that challenge and change the female narrative.
Duties Include:
- Designing content for multiple platforms and mediums.
- Organising and photographing, creating content for assets.
- Building on research to extend Juno's connections and possibilities.
https://junosp
Working with a team dedicated to distributing sustainability amongst our current brands, businesses and organisations. Believing we can approach the change in ethos from the top, in hopes to break the direction for the wellbeing of our planet. Join the revolution.
Liaising with press and journalist’s to discover the narrative and help implement this amongst the social media team and guide the headlines.
- Art directing/ collating imagery to portray the events of that day
- Working amongst multiple departments and skillsets
- Designing assets
Helping to direct the brand's journey with design, online presence and fundraising.
The Namasté Collection is an illustrated set of yoga style greeting cards.
Materials:
- Recycled paper
- Biodegradable wrapping
Education
Degrees, certifications, and relevant coursework
Designing Emotion: How to Use Design to Move People
Sep 2026
AI + Design: John Maeda on "Design Better"
Sep 2026
Typography: Ellen Lupton on "Design Better"
Sep 2026
Learning Art Direction
Nov 2021
Creative Equals
Creative Comeback
Jun 2021
Creative Conscience
Creative Impact
Feb 2021
Government Digital Service
Content Design
Apr 2020
Google Digital Garage
May 2020
HubSpot
Social Marketing Strategy
Apr 2020
HubSpot
Content Strategy
Apr 2020
HubSpot
Inbound Marketing
Apr 2020
HubSpot Academy
Social Media Strategy
May 2020 · Expired Jun 2022
University of Staffordshire
Advertising and Brand Management BA (Hons), Advertising
2011 - 2014
The course allows a 360 degree approach to the industry as a whole, putting to practice the essential skills by working on many live briefs, competitions and a lot of interaction with people in the industry.
The course involved:
Working in teams
Writing briefs
Researching all aspects
Idea generating
Pitching ideas
Learning new software
Producing a campaign
Writing brand audits
Tech stack
Software and tools used professionally
Availability
Location
CyprusAuthorized to work in
Website
junospace.co.ukSalary expectations
Social media
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