At behyped, I design brand systems for direct-to-consumer brands, from identity and Shopify storefronts to seasonal campaigns and email design.
I’ve managed and enhanced more than 500 product pages, using user behaviour and performance data to improve visual content and increase conversion. I also lead image optimisation for Amazon listings, following platform guidelines and legal requirements.
I produce AI-assisted image and video content for products and advertising, including generative scenes, product compositing, and AI video ads. I also plan and support photography and videography sessions through final asset delivery, and retouch product images for marketing materials and A+ Content.
I conduct product and market research, write creative briefs, and coordinate external photographers, agencies, and freelancers. I’ve also onboarded and mentored five new team members, guiding the development and quality of their visual content.

