Open to opportunities

Victoria Afolayan

@victoriaafolayan1

Message

Brand communication and copywriting specialist helping brands turn clarity into trust and conversions.

Nigeria

Message

What I'm looking for

I’m looking for roles where I can lead brand communication and copywriting that turns complex ideas into clear, trust-first messaging—so brands connect better, engage audiences, and drive measurable growth.

I help brands communicate with clarity by turning complex ideas into audience-focused messaging that builds trust and drives engagement. With a background in mass communication, I’ve developed independent brand communication case studies for PiggyVest, Cowrywise, Jumia Nigeria, and Guardian Nigeria—identifying communication gaps and proposing strategic recommendations to strengthen customer connection and brand positioning.

I’m passionate about brand strategy, marketing communication, and crafting content that influences business growth. Through copywriting and campaign rewrites, I apply customer research, communication audits, and audience insight to reposition messaging, improve engagement, and support conversion—while also bringing teaching and campus journalism experience to every project.

Experience

Work history, roles, and key accomplishments

Current

English Language & Lit Teacher

Current

Legendary Group of School

Feb 2025 - Present (1 year 6 months)

Teach English Language and Literature across multiple student levels and develop structured lesson plans to strengthen written and verbal communication skills.

Lesson Planning English language teaching Literature Teaching Communication Skills Written Communication Verbal Communication

Current

Brand Communication & Copywriting

Current

Self-Directed

Jan 2025 - Present (1 year 7 months)

Provided independent brand messaging case studies and copywriting support for Nigerian brands, including homepage/landing copy rewrites, headline and lead rewrites, and brand voice guidelines. Also rewrote email marketing and paid social ad copy for B2C and B2B audiences to improve reader value and conversion.

Brand Messaging Copywriting Homepage Copy Analysis Brand Voice Paid Social Content Strategy Storytelling

Current

Campus Journalist

Current

Westland Polytechnic

Jan 2024 - Present (2 years 7 months)

Reported on institutional developments, including NBTE accreditation milestones, and published articles with direct stakeholder interviews. Conducted research, interviews, and fact checking for campus publication.

Journalism Reporting Research Interviewing Fact Checking Article Writing

Loan Officer

Goldentiscote

Feb 2024 - Jan 2025 (11 months)

Assessed loan applications and recommended suitable lending solutions. Built customer relationships, explained financial products clearly, and followed up on payments while maintaining accurate customer accounts.

Loan Recommendations Customer Relationship Management Financial Products Payment Follow Up Account Management

Sales Representative

Cha May (Chinese Supermarket)

Jan 2024 - Jan 2025 (1 year)

Handled daily customer service and sales transactions in a Chinese supermarket. Ensured customer satisfaction through responsive and friendly service.

Customer Service Customer Satisfaction

Education

Degrees, certifications, and relevant coursework

Westland Polytechnic

Higher National Diploma (HND), Mass Communication & Media Studies

2024 - 2026

Grade: Upper Credit

Activities and societies: Campus journalist; reported institutional updates and conducted stakeholder interviews.

Pursued an HND in Mass Communication & Media Studies, graduating in 2026 with an Upper Credit. Completed campus journalism and media reporting work alongside the program.