Victor Diaz

Collaborates with internal stakeholders to define visual direction and graphic content for communication materials, ensuring brand and business alignment. Develops graphic elements, prepares layouts and visual concepts, and coordinates production of visual materials.

Led development and execution of visual content across social media, email marketing, website assets, and digital advertising, ensuring brand consistency. Collaborated with cross-functional teams to design high-impact materials and evolve core brand elements, contributing to a 40% increase in social media engagement, 25% boost in email click-through rates, and 15% uplift in website conversion rate

Led execution of high-end visual assets for over 20 major advertising campaigns across automotive, food, retail, and lifestyle sectors. Specialized in digital photo retouching and conceptual design, contributing to 8 pitch-winning key visuals that expanded the agency's client portfolio by 30%.

Led visual development of over 10 integrated advertising campaigns for brands such as Gatorade LATAM, Marriott International, and Pepsi. Created high-impact key visuals, advanced image retouching, produced weekly social media videos, and provided on-set art direction for six professional photo shoots.

Led development and execution of comprehensive communication and branding strategy, managing integrated marketing campaigns and strengthening digital presence. Increased brand awareness by over 35% and improved digital engagement by 50%.

Completed an ESL Advanced Level English Language Certificate in November 2023, with a duration of 8 months.

Bachelor’s Degree in Marketing and Advertising from Universidad de Santander, graduated in November 2011.