vibha naik
@vibhanaik
I build B2B lead pipelines and social campaigns that improve retention and engagement.
IndiaWhat I'm looking for
At Equinox Business Systems, I manage Instagram and Facebook channels, optimize digital content, and run B2B outreach for enterprise printing and office solutions. I convert qualified online leads into Annual Maintenance Contracts and coordinate digital promotions for trade exhibitions and hospitality shows.
Previously at Imperial Sales & Distribution, I grew the qualified lead pipeline by 25% through market research and targeted B2B presentations. I managed client acquisition funnels with 80%+ conversion rates and improved customer retention by 20% through proactive engagement and promotional upgrades.
I've also led a Strathclyde Digital Marketing Initiative for babycareprof.co.uk, designing and managing a WordPress platform with UX-focused content structure, on-page SEO, metadata optimization, and content marketing flows.
I'm backed by a Post Graduate Diploma in Digital Marketing from the University of Strathclyde, an MBA in Marketing, and hands-on experience using GA4, Meta Business Suite, Google Search Console, CRM tools, WordPress, Canva, and Excel.
Experience
Work history, roles, and key accomplishments
Digital Marketing Executive
Equinox Business Systems
May 2026 - Present (4 months)
Manages official social media channels, executes B2B digital outreach and lead capture strategies, and coordinates digital promotional campaigns for industry trade exhibitions.
Education
Degrees, certifications, and relevant coursework
University of Strathclyde
Post Graduate Diploma, Digital Marketing
2025 - 2026
Activities and societies: Recipient of the Diamond Jubilee Scholarship; member of the Strathclyde Digital Marketing Group.
Pursuing a Post Graduate Diploma in Digital Marketing, with coursework in strategic digital marketing, consumer behavior, and brand management.
Goa University
Master of Business Administration, Marketing
2020 - 2022
Completed an MBA in Marketing, focusing on advanced marketing strategies and consumer behavior.
S.S. Dempo College of Commerce & Economics
Bachelor of Business Administration, Marketing
2017 - 2020
Earned a Bachelor of Business Administration with a specialization in Marketing.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Portfolio
babycareprof.co.ukJob categories
Skills
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