Looking for a job

vemi primanda

@vemiprimanda

Designer at 12 Creative creating brand identities and visual systems across print, digital, and web.

At 12 Creative, I develop brand concepts and visual identity systems, then translate them into consistent design across print, digital, websites, and marketing materials. I also create brand guidelines to support consistency across communications.

At Keibar (Kedai Roti Bakar), I designed brand and marketing assets and directed social media initiatives for Instagram and TikTok. I also contributed to new store openings with interior and façade concepts.

I co-founded Sweet Memory Design, a creative design studio, and have worked as a freelance graphic designer for clients including DDB Group Indonesia and Kompas Gramedia Publishing. I also bring experience in visual merchandising, creative work, and art teaching.

Experience

Work history, roles, and key accomplishments

Current

Designer

Current

12 Creative

Jan 2024 - Present (2 years 9 months)

Develops strategic brand concepts and comprehensive visual identity systems, including logos, colour palettes, typography, and supporting brand assets. Collaborates with creative, marketing, and client teams to develop concepts and refine work based on feedback.

Brand Strategy Visual Identity Logo Design Typography Brand Guidelines Project Management Adobe Illustrator InDesign Photoshop Canva

Senior Graphic Designer

Keibar (Kedai Roti Bakar)

Jan 2021 - Jan 2024 (3 years)

Designed brand and marketing assets including logos, visual identity systems, packaging, menus, and promotional materials. Directed marketing and social media initiatives, guiding monthly content planning and developing cohesive concepts for Instagram and TikTok.

Brand Identity Marketing Social Media Instagram TikTok Photography Videography Editing Copywriting Packaging Design Menu Design Adobe Illustrator InDesign Photoshop Canva

Co-Founder and Designer

Sweet Memory Design

Jan 2018 - Jan 2021 (3 years)

Co-founded and designed for a creative design studio, managing projects and delivering design solutions.

Design Branding Creative Direction Adobe Illustrator InDesign Photoshop Canva

Freelance Graphic Designer

DDB Group Indonesia, Energy Logistic, Bina Nusantara Univers

Jan 2016 - Jan 2020 (4 years)

Provided freelance graphic design services for various clients, creating visual assets and marketing materials.

Graphic Design Adobe Illustrator InDesign Photoshop Canva

Area Visual Merchandiser

Pull and Bear

Jan 2016 - Jan 2018 (2 years)

Managed visual merchandising for Pull and Bear, ensuring consistent brand presentation and commercial goals.

Visual Merchandising Retail Brand Presentation Commercial Strategy

Chief Store Visual Merchandising

Metro Department Store

Jan 2016 - Dec 2016 (11 months)

Led visual merchandising for Metro Department Store, overseeing store displays and brand presentation.

Visual Merchandising Retail Store Displays Brand Presentation

Senior Creative

PT. Graha Lifestyle

Jan 2013 - Jan 2015 (2 years)

Worked as a senior creative for brands including Kate Spade, Etro, Diane Von Furstenberg, and Tuctuc, developing creative concepts and designs.

Creative Direction Branding Design Adobe Illustrator InDesign Photoshop

Art Teacher

Doodlechamps

Jan 2011 - Jan 2013 (2 years)

Taught art to students, developing curriculum and fostering creative skills.

Art Education Curriculum Development Teaching

Fashion Assistant

ELLE Magazine

Jan 2010 - Dec 2010 (11 months)

Assisted in fashion editorial tasks, supporting the fashion team in content creation and styling.

Fashion Editorial Styling Content Creation

Education

Degrees, certifications, and relevant coursework

IALF Jakarta

International English Language Testing System (IELTS), English Proficiency

2026 - 2026

Grade: Overall Score 7 (C1/Advanced)

Achieved an overall IELTS score of 7 (C1/Advanced) with component scores: Listening 7.5, Reading 6.5, Writing 6.5, Speaking 6.5.

Trisakti University

Bachelor of Visual Communication Design, Visual Communication Design

2005 - 2009

Grade: 3.32 GPA

Activities and societies: Relevant Coursework: Visual Communication Design Management, Marketing Communication, Research Methodology, Information System Design, Typography, Digital Illustration, Multimedia.

Bachelor of Visual Communication Design with a GPA of 3.32. Thesis on the role of visual communication design in interpreting British Mod fashion into a teenage urban living book.