Lean Prfoeta

• Designed complete visual identities for startups and small businesses.
• Created custom illustrations for branding, editorial projects, packaging, merchandise, and digital campaigns.
• Managed multiple freelance projects while ensuring quality, understanding business goals, meeting deadlines, and exceeding client expectations.

• Led and managed the marketing and creative team, setting clear direction and expectations.
• Successfully marketed the brand to luxury clients, including Chanel, Rolex, Louis Vuitton, La Mer, Tiffany & Co., Creed and more. Coordinated corporate event orders to deliver a premium client experience while supporting business growth.
• Planned and executed multi-channel marketing campaigns by creat

• Spearheaded the overall conceptualization and execution of all marketing collaterals.
• Developed branding, visual identity, and package design for all products.
• Led high-quality content creation for all social media and web platforms that reflected brand standards.
• Managed social media strategies to increase brand awareness, helping the brand reach thousands of Instagram followers.

• Spearheaded the overall conceptualization and execution of all marketing collaterals.
• Developed branding, visual identity, and package design for all products.
• Led the creation of high-quality content for all social media and web platforms that reflected brand standards.
• Managed social media strategies to increase brand awareness, helping the brand reach thousands of Instagram followers.
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• Conceptualized and designed graphic elements of the brand's packaging materials.

• Launched a small food business from sourcing to operations.
• Developed branding, visual identity, packaging and leads content creation for social media platforms.
• Provide excellent customer service. Responds to daily queries.
• Manages financial transactions. Processed business purchases, online payments, and cash.

• Conceptualized and designed digital marketing advertisements for brands like Dove, Tresemme, St. Ives, Breeze, Surf & Lady’s Choice that will be used in different e-commerce platforms.

• Conceptualized and designed graphic elements for social media platform such as Instagram and e-commerce platforms such as Lazada, Shopee, and Zalora Philippines that effectively piqued the interests of target consumers.

• Conceptualized, designed, and produced branding identity collaterals:
- Graphic elements and illustrations for digital and offline platforms
- In-store collaterals such as store menu, posters, packaging, and merchandise
- Print materials such as mall advertisements, flyers, and billboards

• Led social media content creation, and supported creative direction for photoshoots and brand campaig

The program is designed to equip you with a comprehensive understanding of advertising art direction, design and copywriting combined with marketing, branding and strategy development.

Issued Mar 2023 · Expired Mar 2025

Issued Mar 2023

Advertising Arts major provides the foundation of both the visual design and marketing aspects of advertising. The discipline introduces the student to both aesthetics and promotion in the form of commercial art. In Advertising Arts, students learn not only drawing and rendering skills; but are also developed in the business side of advertising. Moreover, the program also offers elective courses t