At ScreenRoot, I led the redesign of Tata Capital Wealth’s investment app, improving task success from 81% to 95% and reducing form abandonment from 42% to 22%. I reworked onboarding and portfolio flows while preserving the information depth needed for regulated financial decisions.
I also designed MeeroLink’s dual-surface farmer platform, supporting more than 2,400 tracked farms and 53+ field agents. A shared health card visual language helped cut advisory report-to-action time from six days to one and raised field data sync success to 99.6%.
At NOCT, I led UX for Messaging within Verizon’s UCaaS platform, turning research across eight user personas into interaction decisions for web, iOS, and Android. I introduced a persistent multitasking mode validated by 73% of tested users and expanded the shared design system to 30+ components.
At How Iconic Design Studio, I led product design across six consumer brands, working with founders from discovery through Shopify implementation. I’ve also designed and built Sherlock, a personal AI lead-generation project using Google ADK and multi-agent workflows to reduce manual prospecting by about 75%.
