YBYousuf Basha
@yousufbasha
Strategic UI/UX Designer with 20+ years of fintech experience.
IndiaWhat I'm looking for
I am a strategic UI/UX Designer with over 20 years of experience in creating intuitive and scalable solutions for banking, wealth management, and fintech platforms. My expertise lies in transforming complex workflows into elegant digital experiences that enhance usability, engagement, and business KPIs. I have a proven track record of leading design sprints, building design systems, and aligning cross-functional teams from concept to implementation.
In my recent role as a Senior UI/UX Designer Consultant, I collaborated with startups in fintech and healthtech, focusing on product strategy and UX design. I conducted usability audits to improve interfaces for investment dashboards and onboarding flows, while developing interactive prototypes and design systems. My previous experience includes working with Rupeeseed Technology, where I designed and optimized investment platform modules, resulting in increased adoption of key features.
Experience
Work history, roles, and key accomplishments
Senior UI/UX Designer
Freelance
Dec 2024 - Present (8 months)
Collaborated with startups in fintech and healthtech on product strategy and UX design. Conducted usability audits and improved interfaces for investment dashboards and onboarding flows.
Sr. UI/UX Designer Consultant
Rupeeseed Technology
Jan 2023 - Present (2 years 7 months)
Designed and optimized investment platform modules for a large client base, resulting in increased adoption of key features. Simplified complex wealth planning flows using interactive Figma prototypes, making key user tasks faster and more intuitive.
Sr. UI Designer / Visual Designer
Market Simplified (I) Ltd.
Sep 2014 - Present (10 years 11 months)
Delivered user-centered designs for iOS, Android, and web fintech apps. Led end-to-end design across product cycles from wireframes to polished UIs.
Associate Designer
Lets Corp
Jul 2013 - Present (12 years 1 month)
Developed interactive educational tools and content for mobile/web. Focused on UI consistency and navigation clarity for improved user experience.
UI Designer / Senior Associate
Impiger Technology
Oct 2007 - Present (17 years 10 months)
Designed mobile UI for Android and iOS. Created reusable visual components including iconography and layout assets.
Senior Graphic Designer / Pixel Artist
Com2us Corp
Feb 2004 - Present (21 years 6 months)
Created pixel art assets for games including characters, animations, and interfaces. Collaborated with Korean design teams for thematic consistency.
Education
Degrees, certifications, and relevant coursework
Unknown
Certification, HTML and CSS
Earned a certification in HTML and CSS. This program provided fundamental knowledge and practical skills in web development languages.
Unknown
Bachelor of Commerce, Commerce
Completed a Bachelor of Commerce degree. This foundational education provided a strong understanding of business principles and practices.
Unknown
Diploma, Multimedia Technology
Obtained a Diploma in Multimedia Technology. This program focused on various aspects of multimedia, enhancing skills in digital content creation.
Unknown
Certification, Graphic Designing
Completed a certification in Graphic Designing. This specialized training developed expertise in visual communication and design principles.
Availability
Location
IndiaAuthorized to work in
Portfolio
behance.net/yousufbashaJob categories
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