
vanita khanna User
@vanitakhannauser
Creative Director & Owner at Gursarab Productions, using audience analytics to improve content strategy and engagement.
What I'm looking for
At Gursarab Productions, I analyze audience behavior and platform performance across 150+ videos to identify trends and shape content strategy.
I monitor digital KPIs and Facebook performance metrics to optimize content calendars, contributing to a 35% increase in engagement.
In my MBA coursework at Utica University, I use Python-based tools to explore business datasets, visualize findings, and evaluate regression models.
For a data analytics project with THE HERMITAGE REHAB CENTER, I analyzed operational data, validated reporting, and created visualizations to support decision-making.
Experience
Work history, roles, and key accomplishments
Creative Director & Owner
Gursarab Productions
Jan 2018 - Present (8 years 9 months)
Analyzed audience behavior and platform performance data across 150+ videos to identify trends and optimize content strategy. Monitored digital KPIs and Facebook performance metrics, contributing to a 35% increase in engagement.
Education
Degrees, certifications, and relevant coursework
Utica University
MBA, Business Analytics
2024 - 2026
MBA in Business Analytics from Utica University, 2024–2026.
Punjabi University
MA, Mass Communication & Journalism
2014 - 2016
MA in Mass Communication & Journalism from Punjabi University, 2014–2016.
Centre for Advanced Media Studies, Punjabi University
B.Tech, Television & Film Production
2010 - 2014
B.Tech in Television & Film Production from Centre for Advanced Media Studies, Punjabi University, 2010–2014.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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