Vanessa Zhang
@vanessazhang
Product Systems Designer leading high-conversion digital experiences and scalable design systems.
United StatesWhat I'm looking for
Ayo, I’m a Product Systems Designer who helps teams ship high-conversion digital experiences through strong design systems and data-informed decision-making. I lead collaboration with strategy on A/B testing so product work translates into measurable lift.
At Razorfish (Citibank Team), I led design for a large-scale, branch-off Citi website—crafting a unique brand experience within their ecosystem. I also played a key role on the conversion rate optimization team for their .com, generating innovative ideas and improving user experiences to drive higher conversions.
I also serve as the Figma appointed design operations lead, overseeing file organization, design standards, and design-to-code UX/UI collaboration across the team. This approach keeps execution consistent while helping designers and engineers move faster together.
Earlier, as a Senior Digital Designer at GSD&M, I designed and revamped full-scale websites from scratch with strict ADA compliance. I enhanced large-scale web design systems for scalability and consistency, collaborated on UX research to guide decisions, and supported clients across regulated and consumer contexts.
Experience
Work history, roles, and key accomplishments
Associate Design Director
Razorfish
Aug 2021 - Present (4 years 10 months)
Led design for high-conversion digital experiences and collaborated with strategy on A/B testing for data-informed decisions. Designed a large-scale Citi branch-off website and contributed to conversion rate optimization efforts for their .com.
Freelance Product Designer
VZhang Design
Jan 2016 - Present (10 years 5 months)
Led end-to-end product design for academic research labs, owning UX, design systems, and dev oversight from discovery through launch. Worked with clients including Cornell University and Princeton University to deliver product-ready experiences.
Senior Digital Designer
GSD&M
Jan 2020 - Aug 2021 (1 year 7 months)
Designed, revamped, and led full-scale websites from scratch while ensuring strict ADA compliance standards. Enhanced and expanded large-scale design systems to improve scalability, consistency, and user-centered functionality.
Digital Designer
GSD&M
Aug 2016 - Jan 2020 (3 years 5 months)
Designed and contributed to full-scale website development, focusing on consistent UI and scalable web design systems. Worked with UX research inputs to inform design decisions and improve user experiences.
UX/UI Designer
Digitech Web Design, LLC
Jan 2016 - Aug 2016 (7 months)
Developed site maps, created wireframes, and designed intuitive user interfaces to deliver seamless, user-centric web experiences. Produced UX/UI deliverables to support client website design across multiple engagements.
Education
Degrees, certifications, and relevant coursework
Texas State University
Bachelor of Fine Arts, Communication
Earned a BFA in Communication from Texas State University.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Website
www.vzhangdesign.comJob categories
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