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Vanessa Calhoun

@vanessacalhoun

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SEO Analyst II at RealPage Inc, optimizing content for AI search and improving brand visibility.

United States

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What I'm looking for

I’m looking to align product roadmaps with market needs and drive adoption through data-backed go-to-market strategies, clear value propositions, and customer-facing messaging.

At RealPage Inc, I use GA4, Google Search Console, and SEMrush to audit websites, report on performance, and turn data into growth recommendations. I also orchestrate content optimization for Generative AI and LLM search experiences.

At Evergreen Clean LLC, I spearhead go-to-market efforts, from brand positioning and customer segmentation to campaign execution. I built and scaled the service-based business through targeted messaging and clear customer value propositions.

At Cevado Tech, I led marketing and product communication for real estate SaaS solutions, supporting feature adoption for IDX software. I also created sales enablement documentation, provided live training, and optimized Keap workflows.

Experience

Work history, roles, and key accomplishments

Current

SEO Analyst II

Current

RealPage Inc

Jan 2022 - Present (4 years 9 months)

Conducted comprehensive website audits and performance reporting using GA4, Google Search Console, and SEMrush. Managed technical tracking, metadata optimization, and SEO content workflows to drive market visibility and revenue growth.

GA4 Google Search Console SEMrush SEO Content Strategy Google Business Profile AI GEO LLM predictive modeling

Current

Co-Owner

Current

Evergreen Clean LLC

Jan 2021 - Present (5 years 9 months)

Spearheaded all go-to-market efforts including brand positioning, customer segmentation, and marketing campaign execution. Built and scaled a service-based business through targeted messaging and unique customer value propositions.

Go To Market Strategy Brand Positioning Customer Segmentation Marketing Campaigns Value Proposition

Marketing and SEO Director

Cevado Tech

Jan 2015 - Jan 2021 (6 years)

Led marketing and product communication strategy for real estate SaaS solutions, managing the full lifecycle of marketing campaigns. Served as primary liaison between Product and Sales, creating sales enablement documentation and optimizing CRM workflows.

Marketing Strategy SEO Product Communication Campaign Management Sales Enablement CRM Keap Lead Nurturing Conversion Rate Optimization

Sales and Marketing Manager

Coaxsher

Jan 2014 - Jan 2015 (1 year)

Defined value propositions for specialized equipment, increasing sales among key market segments. Administered Salesforce CRM, leveraging data to refine sales pipelines and provide actionable insights to leadership.

Salesforce CRM Sales Pipeline Management Data Analysis Content Creation Product documentation Sales Enablement