At Be Nude Skin, I led the brand’s creative development and launch, shaping its visual identity, tone, and visual language across digital touchpoints.
I translated the brand’s positioning and founder vision into campaigns, product launches, and social content. I also directed production across photography, video, and short-form content, from concept through final execution.
At Nykaa, I worked across international beauty and lifestyle brands, adapting creative to their distinct identities and global visual standards. I led the visual concept and design direction for a 5th-anniversary campaign bringing multiple brands together.
At Purple.com, I developed visual communication for NY Bae, Good Vibes, and DermDoc across eCommerce and digital platforms. My film work includes cinematography, writing, producing, and camera crew roles; I also completed a Certificate in Cinematography at UCLA Extension.

