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Vanderson Arruda

@vandersonarruda

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Senior software engineer and tech lead building scalable cloud-native ad platforms.

Brazil

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What I'm looking for

I’m looking to lead engineering teams building scalable cloud-native, event-driven platforms—especially in AdTech—owning architecture, mentoring developers, and delivering real-time data and performance improvements.

I’m a Senior Software Engineer and Tech Lead with 20+ years of experience building scalable digital products, cloud-native applications, and distributed systems across AdTech, software engineering, and IoT. I thrive where architecture, performance, and real-time data need to work together.

At Blue Media Services (BMS), I lead a self-service AdTech platform—designing scalable microservices, event-driven systems, and cloud-native applications. I build and evolve backend services with Node.js and NestJS, develop frontend applications with React and Next.js, and implement real-time pipelines using AWS, Kafka, and KSQLDB.

Previously at Monks, I led engineering teams of 8+ developers and delivered high-performance web applications using JavaScript/TypeScript, React, and Next.js—improving page load performance by 45% and increasing user retention. I’ve also delivered award-winning experiences for global brands and contributed to 100+ industry awards, including Cannes Lions and The FWA.

I bring a strong hands-on background from IoT work as well, pioneering integrations with Arduino, Raspberry Pi, and Python to create large-scale interactive brand activations. I’m motivated by turning business goals into scalable technical solutions while mentoring teams to deliver with consistency and quality.

Experience

Work history, roles, and key accomplishments

Current

Tech Lead / Senior Software Engineer

Current

Blue Media Services (BMS)

Sep 2024 - Present (1 year 8 months)

Led architecture and development of a self-service AdTech platform for campaign management and real-time analytics, designing microservices and event-driven AWS/Kafka data pipelines. Mentored a team of 4 engineers through code reviews, sprint planning, backlog refinement, and technical leadership.

NestJS React Next.js Kafka PostgreSQL Microservices Event Driven Architecture

Current

Tech Lead / Senior Software Engineer

Current

Blue Media Services

Sep 2024 - Present (1 year 8 months)

Led the architecture and development of a self-service AdTech platform for campaign management, real-time analytics, and performance optimization. Built microservices and event-driven cloud systems on AWS with Kafka, while mentoring a team of 4 engineers.

NestJS React Next.js AWS Kafka PostgreSQL Microservices Event Driven Architecture

Tech Lead / Senior Software Engineer

Monks

Apr 2016 - Aug 2023 (7 years 4 months)

Improved web application performance by 45% and increased user retention by leading engineering teams of 8+ across 20+ projects with a 100% on-time delivery rate. Delivered award-winning digital experiences for major global brands and pioneered IoT integrations using Arduino, Raspberry Pi, and Python.

JavaScript TypeScript React Next.js Performance Optimization Engineering Leadership Agile Delivery Digital Experience

Senior Front-End Developer

Cricket Brazil

Dec 2011 - Apr 2016 (4 years 4 months)

Built digital web applications and interactive 3D experiences, increasing user engagement by 40%. Developed sensor-driven IoT advertising campaigns that tripled user interactions and increased dwell time by 200%, and supported immersive C&A retail activations reaching 8M+ people.

JavaScript jQuery AngularJS SASS Web Applications

Front-End Developer

J. Walter Thompson

May 2006 - Oct 2011 (5 years 5 months)

Developed interactive websites for product launches and digital campaigns using JavaScript, CSS3, HTML5, and Adobe Flash. Built interactive and viral campaign experiences for Ford and Coca-Cola by integrating social media and user-generated content to increase engagement and campaign reach.

JavaScript CSS3 HTML5 User Generated Content