Open to opportunities

Valerie Atkinson

@valerieatkinson

Message

I build visual brands and campaigns through photography, creative direction, and content strategy.

United States

Message

What I'm looking for

I'm looking for opportunities to lead visual brand development and creative campaigns, combining photography, content strategy, digital marketing, and hands-on production from concept through final delivery.

I built Valerie Shannon Photography into a six-figure business through distinctive photography, visual branding, strategic marketing, and a personalized client experience.

I concept and execute campaigns from initial idea through final imagery, handling creative direction, location scouting, styling, prop sourcing, model direction, photography, retouching, and campaign content. I manage 60–150 clients seasonally across planning, production, editing, and delivery.

I’ve grown an organic Instagram audience to 39K+ followers and average 500K monthly views through original photography, short-form video, and strategic visual content. My background also includes brand marketing, graphic design, digital campaigns, publications, and Fine Arts communications.

Experience

Work history, roles, and key accomplishments

Current

Owner, Lead Photographer & Creative Director

Current

Valerie Shannon Photography

Jun 2015 - Present (11 years 3 months)

Built and scaled an independent photography brand into a six-figure business through distinctive photography, visual branding, strategic marketing, and client experience. Conceptualize and execute creative campaigns from initial idea through final imagery, including creative direction, location scouting, wardrobe styling, prop sourcing, model direction, photography, retouching, and creative campai

Fine Arts Coordinator

Friends University

Oct 2014 - Jan 2017 (2 years 3 months)

Created print and digital materials, photographed Fine Arts events, maintained website content, and designed and produced the annual Fine Arts publication. Coordinated box office operations and ticket sales while supervising student employees and supporting department events.

Print Design Digital Design Photography Website Content Management (CMS)Publication Design Box Office Operations Ticket Sales Student supervision Event Support

Brand Marketing Coordinator

Value Place Franchise Marketing

Jul 2012 - Oct 2014 (2 years 3 months)

Developed brand collateral and content across print, email, web, and social channels while managing social media and supporting brand marketing strategy. Wrote, designed, and edited newsletters, promotions, digital campaigns, and franchise communications; supervised the Brand Graphic Designer and maintained brand standards.