Valen MejiaVM
Looking for a job

Valen Mejia

@valentina_mejia

Creative visual designer passionate about branding and digital design.

Colombia

What I'm looking for

I seek a collaborative environment that values creativity and innovation, offering opportunities for growth and impactful design projects. I prefer working remote for easier field work research.

As a Visual Designer at La Leyenda del Dorado MTB, I have successfully created a wide range of graphic assets for seven major events, ensuring that the brand's voice is consistently maintained while evolving its corporate identity. My work alongside our communications team increased social media engagement by 300%, growing our follower count from 100 to over 30,000. I have developed various marketing materials, including event merchandise and digital graphics, enhancing the participant experience and promoting our events effectively.

In my freelance role with M&R Soluciones Jurídicas, I designed a comprehensive brand identity that included a logo and a brand application manual, laying a solid foundation for the company’s future communications. My educational background in Visual Design from Universidad de Caldas has equipped me with the skills to translate brand identities into impactful visuals, and I am always eager to collaborate with teams to create compelling designs that resonate with audiences.

Experience

Work history, roles, and key accomplishments

LM
Current

Visual Designer

La Leyenda del Dorado MTB

Jan 2021 - Present (4 years 5 months)

Created a wide range of graphic assets in collaboration with various teams for 7 successful events, focusing on maintaining brand essence while evolving corporate identity. Designed branding and marketing materials for Colombia’s largest MTB race, ensuring consistent visual identity and increasing social media engagement.

IR

Visual Identity Redesign

Insucol RD

Jan 2025 - Dec 2025 (11 months)

Redesigned the visual identity, including logo, institutional fonts, and color palettes. This update was geared towards modernizing the branding and its application to new social media profiles.

LM

Visual Designer

La Leyenda del Dorado MTB

Jan 2021 - Dec 2024 (3 years 11 months)

Created a wide range of graphic assets in collaboration with various teams for successful events, focusing on maintaining brand essence while evolving corporate identity. Designed and branded marketing materials for Colombia’s largest MTB race, ensuring consistent visual identity.

IR

Visual Designer

Insucol RD

Jan 2025 - Present (5 months)

Redesigned the visual identity, including logo, institutional fonts, and color palettes. Updated the branding application for new social media profiles.

MJ

Visual Designer

M&R Soluciones Jurídicas

Jan 2023 - Present (2 years 5 months)

Designed and developed the brand’s visual identity, including logo creation and a basic brand application manual. This identity contributed to the successful launch of this SME and laid a solid foundation for future brand communications.

Education

Degrees, certifications, and relevant coursework

UC

Universidad de Caldas

Bachelor’s Degree, Visual Design

2016 - 2022

Studied visual design principles and practices. Developed skills in branding, editorial, and digital design.

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Valen Mejia - Visual Designer - La Leyenda del Dorado MTB | Himalayas