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Utkarsh AI Generalist

@utkarshaigeneralist

SEO Head at Upbott Consulting who closed 57% of a revenue-target shortfall and lifted Propper's AI search visibility 38%.

India

Message

At Upbott Consulting Pvt. Ltd., I manage SEO projects across eCommerce and B2B, and closed 57% of a revenue-target shortfall through combined SEO and CRO. I also moved 300+ B2B keywords onto page 1 within five months.

For Propper, I lifted AI and answer-engine visibility 38% in one quarter across ChatGPT, Perplexity, and Google AI Overviews. Across roles at Upbott Consulting Pvt. Ltd., Propeller / BlackPiano, iMocha, Neil Patel Digital, and RankUno, I’ve worked on SEO for brands including Infosys, Hilton London, and Gupshup.

Experience

Work history, roles, and key accomplishments

Current

SEO Head

Current

Upbott Consulting Pvt. Ltd.

Jan 2025 - Present (1 year 8 months)

Managed four concurrent SEO projects across eCommerce and B2B, leading a team of specialists and content writers. Closed 57% of a revenue shortfall in 8 months and moved 300+ keywords to page 1 within 5 months.

SEMrush Microsoft Clarity Yotpo Google Merchant Center Google Search Console GA4 Screaming Frog Ahrefs Excel SEO CRO AEO GEO

SEO Head

Propeller / BlackPiano

Oct 2023 - Dec 2024 (1 year 2 months)

Managed SEO for agency clients including Hilton London, Boy Smells, and Tivoli Audio. Authored weekly SEO articles, developed SEO templates, and led SEO migrations at 1-2 websites per month.

SEMrush Google Search Console Searchmetrics GA4 Screaming Frog HubSpot Ahrefs SEO Team Leadership

SEO Manager

iMocha

Apr 2022 - Aug 2023 (1 year 4 months)

Grew website traffic 40% through content and technical SEO execution. Scaled content to 15 SEO articles per week and identified 200+ bottom-of-funnel keywords in the first month.

SEMrush Google Search Console Searchmetrics GA4 Screaming Frog HubSpot Ahrefs SEO Content Strategy Technical SEO

SEO Manager

Neil Patel Digital

Sep 2021 - Mar 2022 (6 months)

Managed 3 unicorn-stage clients including Gupshup and LEAD School. Improved organic traffic 15% month-over-month and cut page load time by 33%.

SEMrush Google Search Console Searchmetrics Screaming Frog Ahrefs Looker SERanking Uber Suggest SEO Technical SEO International SEO

SEO Analyst

RankUno

Aug 2019 - Sep 2021 (2 years 1 month)

Managed SEO for Infosys and Voyatek, improving Infosys lead flow 20% through on-page optimisation and content work. Ran meta-tag optimisation and topic strategy.

SEMrush Google Search Console Google Analytics Screaming Frog Ahrefs SEO On Page SEO Content Strategy

Digital Marketing Executive

iMocha

Dec 2017 - Aug 2019 (1 year 8 months)

One of the company's earliest digital hires; ran keyword research and on-page and off-page SEO, and built CRO-guided web pages. Marketed iMocha's 1-click ATS integrations through partner and affiliate launches.

SEO Keyword Research On Page SEO Off Page SEO CRO Digital Marketing