Utibe Bassey
@utibebassey
Digital Media Strategist driving growth through data-led content and social media leadership.
What I'm looking for
I am a results-oriented Digital Media Strategist with leadership experience as Head of Digital Media at iBAKATV since 2019, where I developed and executed digital strategies that increased brand awareness, engagement, and revenue. I combine content marketing, social media management, online advertising, and data analytics to deliver measurable campaign outcomes and collaborate closely with creative teams to produce high-impact content.
Earlier, I served as a Project Management Officer II at A4 Associates Ltd, contributing to project planning, execution, and procurement, and supporting engineering teams with specifications and cost estimates. I hold a Masters in Geoinformatics and a BSc in Environmental Resources Management, and I bring strong team leadership, market research, and problem-solving skills to roles that demand strategic thinking and operational discipline.
Experience
Work history, roles, and key accomplishments
Head, Digital Media
IBAKATV
Jan 2019 - Present (6 years 9 months)
Strategised and developed engaging digital content across web, app, and social channels, implemented marketing campaigns that grew brand awareness and managed content takedowns and performance reporting to management.
Project Management Officer II
A4 Associates Ltd
Jan 2015 - Jan 2017 (2 years)
Supported project initiation through closure by assisting engineering cost estimates, ensuring code compliance, and leading sustainable procurement and office administration functions.
Education
Degrees, certifications, and relevant coursework
University of Lagos
Master of Science, Geoinformatics / Information Technology
2022 - 2022
Completed a Masters in Geoinformatics Information Technology with focus on geospatial analysis and applications.
University of Calabar
Bachelor of Science, Environmental Resources Management
2011 - 2015
Earned a Bachelor of Science in Environmental Resources Management covering environmental assessment, resource management, and sustainability practices.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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