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Utibe Bassey

@utibebassey

Digital Media Strategist driving growth through data-led content and social media leadership.

Nigeria
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What I'm looking for

I seek strategic digital media roles where I can lead content and social initiatives, leverage analytics to grow audience and revenue, collaborate with creative teams, and drive measurable marketing outcomes.

I am a results-oriented Digital Media Strategist with leadership experience as Head of Digital Media at iBAKATV since 2019, where I developed and executed digital strategies that increased brand awareness, engagement, and revenue. I combine content marketing, social media management, online advertising, and data analytics to deliver measurable campaign outcomes and collaborate closely with creative teams to produce high-impact content.

Earlier, I served as a Project Management Officer II at A4 Associates Ltd, contributing to project planning, execution, and procurement, and supporting engineering teams with specifications and cost estimates. I hold a Masters in Geoinformatics and a BSc in Environmental Resources Management, and I bring strong team leadership, market research, and problem-solving skills to roles that demand strategic thinking and operational discipline.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

University of Lagos logoUL

University of Lagos

Master of Science, Geoinformatics / Information Technology

2022 - 2022

Completed a Masters in Geoinformatics Information Technology with focus on geospatial analysis and applications.

University of Calabar logoUC

University of Calabar

Bachelor of Science, Environmental Resources Management

2011 - 2015

Earned a Bachelor of Science in Environmental Resources Management covering environmental assessment, resource management, and sustainability practices.

Tech stack

Software and tools used professionally

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Utibe Bassey - Head, Digital Media - IBAKATV | Himalayas